United States
✉️ Feel free to reach out for collaborations or commissions: [email protected] I am a Los Angeles and Singapore-based Illustrator and Designer with over a decade of experience bridging the gap between high-level brand design and whimsical visual storytelling. My work focuses on the "cozy and the cultural"—ranging from food and fashion to botanical elements and character-driven narratives. With a background that includes work for global brands like Popeyes and Make Up Store Cosmetics, I bring a professional design eye to every illustration project, ensuring that every piece is not only beautiful but serves a clear commercial or editorial purpose. Currently, I am expanding my independent brand, RaeRaeArt. I am deeply inspired by tasty food, high-fashion surrealism and the quiet, magical moments in everyday life. Specialties: Branding, Book Illustration, Commercial Illustration, Editorial Design, Character Design, and Creative Direction. Tools: Adobe Creative Suite (Photoshop, Illustrator, InDesign), Procreate and traditional media.
- Collaborating with authors on children’s book illustrations, focusing on whimsical world-building and character consistency. - Integrated custom digital illustrations into brand identities for commercial clients. - Leveraged 10+ years of design expertise to provide creative direction for visual storytelling projects.
● Created visually compelling branding materials, including mood boards, visual brand guides, and motion graphics for product launches and campaigns. ● Designed high-quality marketing assets for social media campaigns, movie posters, and digital platforms, including standout projects like Mr. Manhattan and A Vintage Christmas. ● Developed promotional content such as Amazon platform paid ads, email marketing campaigns, and platform-specific buttons and thumbnails. ● Led the branding of PureFlix Premium, delivering a refreshed logo and visual identity that boosted platform recognition.
● Directed full-cycle branding projects for diverse industries, delivering logos, packaging, and web design. ● Produced engaging motion graphics, videos, and GIFs, driving strong client satisfaction and increased sales. ● Collaborated across teams to ensure consistency in visual storytelling and design standards. ● Supervised and mentored design interns, fostering growth and maintaining high-quality output.
● Designed compelling seasonal campaign assets, product visuals, and promotional materials for digital and print platforms which increased sales by 100%. ● Designed and maintained a robust content calendar, producing platform-specific visuals and animations tailored to audience trends. ● Collaborated with influencers to align content strategies and elevate brand reach. ● Streamlined platform management strategies to optimize user experience and e-commerce consistency.
● Spearheaded the development of storyboards that balanced visual storytelling and technical feasibility, ensuring alignment with creative and cinematic goals. ● Optimized workflows by collaborating cross-functionally to deliver visually engaging narratives within tight deadlines. ● Applied dynamic composition and camera techniques to elevate character-driven storytelling while maintaining style and brand consistency.