Athens Metropolitan Area
Specialties: Luxury Brand Management - Brand strategy, integrated campaigns, events, trade marketing and digital.
Leading portfolio strategy for Moët Hennessy brands across 25 distributor markets and 3 subsidiaries. Fostering collective intelligence, creativity, marketing efficiency, and business support within the region.
Driving brand and commercial strategy reinforcing Moët market leadership. Planning and overseeing implementation of comprehensive brand programmes delivering top and bottom line targets. Repositioning of Chandon Sparkling wine in the UK market to achieve long-term sustainable growth. Leading a team of 4.
Planning and implementation of globally consistent and locally relevant marketing strategy for the #1 Champagne brand in the UK market. Leading a team of 4 and overseeing operation of the first Moët bar (Harrods).
Jack Daniel's Experience - managing pan-European brand experience program touring music festivals (Logistics, Creative development, Coordination of teams in local markets and Digital).
BTL advertising for Jack Daniel's Tennessee Whiskey - Experience marketing, brand toolkits, promo packs, POSM development.