Radhika Gupta

Digital Marketing Specialist | B2B SaaS | Full-Stack Product Marketer | AI & Data-Driven Enthusiast | Product Launch

San Francisco, California, United States

About

MBA- BITS Pilani | Marketing Enthusiast | Social Media | Strategy 3 Key Ingredients to achieve any goals you define for yourself--- Hardwork | Determination | Perseverence

Experience

  • Founding Growth Marketer at TestZeus
    Aug 2025 - Present · 11 mos

  • Marketing Specialist at Rakuten India
    May 2023 - Aug 2025 · 2 yrs 4 mos

  • Crewscale (2 yrs 5 mos)
    • Marketing Analyst
      Jul 2021 - May 2023 · 1 yr 11 mos

      ● Overall social media marketing strategy, implementation plan and short term goal setting to support the overall business goals. ● Owned social media platforms of Crewscale-(Linkedin, Twitter, Reddit, Quora, instagram, Youtube, facebook) with engaging content to increase the brand visibility and gain new followers. ● Coordinate and collaborate with the core, design and sales teams. ● Ideate and produce text, visual content such as social media image posts, carousels, short videos, case studies, & infographics. ● Building new relationships with external partners for collaboration and branding initiatives. ● Managed the entire product launch (Crewscale & Talscale) on Producthunt. ● Generated leads through outbound marketing efforts using various social media platforms.

    • Digital Marketing Intern
      Jan 2021 - Jun 2021 · 6 mos

  • Teaching Assistant at Birla Institute of Technology and Science, Pilani
    Jan 2020 - Jan 2021 · 1 yr 1 mo

  • Core Member at Media Relations Club-Department of Management, BITS-Pilani.
    Oct 2019 - Jan 2021 · 1 yr 4 mos

    Handling Social Media Accounts of Department of Management, BITS PILANI and working towards increasing the visibility for DOM, BITS PILANI. All in addition to Handling the admissions for MBA in BITS PILANI.