New Delhi, Delhi, India
Hi, I’m Radhika Mehra, a BBA student specializing in Strategy and Business Analytics at Christ (Deemed to be) University. With a strong passion for marketing and data analytics, I love uncovering insights from data to drive impactful business decisions. Proficient in Power BI, Excel, Python (beginner), and Canva, I enjoy analyzing trends, optimizing strategies, and crafting compelling visual narratives. My expertise lies in blending data-driven insights with creativity to design marketing strategies that deliver measurable results. My certifications in Digital Marketing and BCG Digital Transformation have enhanced my understanding of modern marketing techniques, digital strategies, and business analytics. I am always eager to learn, innovate, and take on challenges that help me grow professionally. 🚀 I am actively seeking internship opportunities in marketing, business analytics, or digital strategy, where I can apply my skills, gain hands-on experience, and contribute meaningfully. 📩 Let’s connect and explore opportunities to create data-driven success stories!
• Campaign Ownership & Strategy: Led the launch campaign for a fine-dining across influencer collaborations and social media strategy, driving 5.5% engagement rate and accelerating brand discovery • Influencer Marketing & Scale: Planned and executed collaborations with 13 food & lifestyle creators (2 nano, 8 micro, 3 macro) by curating a reach–credibility mix, generating 3.28M+ Instagram views within 2 weeks • Performance & Cost Optimization: Managed end-to-end campaign budgeting and Optimized creator selection and commercials using CPV-led analysis, achieving a ₹0.15 cost per view, outperforming industry benchmarks (₹0.40–₹1.20), while delivering 8.9% cost savings • Content Strategy & Brand Consistency: Led content development by creating creator briefs, scripts, and captions, and running structured feedback loops to maintain brand consistency across all creator content • Stakeholder & Project Management: Served as SPOC between creators, agency, and internal teams, managing timelines, approvals, and deliverables to ensure 100% on-time campaign execution
-Coordinated technical aspects of academic events, including presentations and content delivery. -Supported backend logistics and assisted with organizing events.
-Hosted college-level events and competitions, ensuring smooth execution and audience engagement. -Led a team of presenters and collaborated with the event committee.
-Created compelling copy for event promotions and social media posts. -Wrote scripts, captions, and blog-style content with a focus on brand voice and clarity.
• Social Media Ownership: Owned Instagram as a growth channel by planning and executing a monthly content calendar, driving 32% follower growth in 2 months • Content Creation: Conceptualized, produced, and featured in 25+ Instagram Reels and YouTube shorts, generating 25% increase in organic reach and 15% growth in engagement rate • Shoot & Editing: Independently handled end-to-end video shoots and editing, optimizing hooks, formats, and pacing, leading to 60% improvement in average views per Reel • E-commerce Content Optimization: Optimized Amazon product listings for 10+ SKUs by improving A+ content structure, optimizing for keywords, and brand store development contributing to 10% increase in revenue • Trend Spotting & Competitive Analysis: Conducted competitor benchmarking and trend analysis to identify high-performing formats, audio trends, and narratives • Cross-functional Collaboration: Worked closely with the founder and graphic designer to align content, creatives, and publishing schedules, reducing revision cycles by 40% and ensuring consistent, timely delivery
-Collaborated with volunteers to deliver impactful programs for underprivileged children. -Managed event logistics and team coordination for timely execution. -Strengthened teamwork, communication, and adaptability in a fast-paced environment. -Contributed to social initiatives that emphasized community impact and empathy.