Berlin, Berlin, Germany
I partner with CEOs and Boards on the hard trade-offs: growth vs. margin, speed vs. resilience, ambition vs. unit economics. I've been in enough countries, categories, and crises to know that the answer is almost never what the slide deck says it is. I've spent 15 years building and fixing consumer and retail businesses across Europe and the Middle East — scaling flaconi to 25%+ CAGR across 10 European markets, turning around loss-making operations at Al-Futtaim, and delivering the largest automated distribution centre in the Middle East for Landmark Group. I work at the intersection of supply chain, commercial strategy, and technology — particularly where AI and analytics can change how decisions actually get made, not just how they get reported. That's where I find the most interesting problems. Outside my operating role, I advise early-stage founders — mostly in consumer and e-commerce — who are navigating the gap between a working business and a scalable one. I invest where I see genuine product conviction and honest founders. I write about what I actually observe in retail, supply chain, and leadership — not the polished version.
Flaconi is setting the pace as one of the premier online beauty destinations. With a curated selection of over 1000+ international brands including Chanel, L'Oréal, Coty, PUIG, LVMH, Burberry, Dior, and Clarins, among others. Flaconi offers a diverse range of over 50,000+ products spanning perfume, makeup, skincare, and hair care categories. Our commitment to excellence extends to our customer base of over 4.5 million+ active users across major European market: Germany, France, Austria, Poland, Switzerland, Netherlands, Belgium, Sweden, Denmark and Czech Republic
A digital marketplace that integrates buyers with fabrication vendors or in-house production facilities for steel fabrication items like grain or other dry bulk storage silos, liquid & biogas storage tanks, PEB and other structures, material handling equipment, fittings etc. One point destination for small and mid-size projects.
Hudle is a sports tech platform that provides easy access to sports activities as a fun, social, and engaging form of fitness. Hudle has been building the recreational sports & fitness ecosystem through its tech and on-ground experiential services. Meet New Groups & Players | Book Venues & Events | Sports Coaching For Adults
Chalhoub Group, the leading partner for luxury across the Middle East for over 60 years. The business scope of ~2 $Bn. Brands- Lacoste, Swarovski, Loewe, Karl Lagerfeld, Michael Kors, Dolce & Gabanna, Max Mara, Salvatore Ferragamo, Ralph Lauren, Zadig &Voltaire, Paul Smith, Max Mara, Tory Burch, Carolina Herrera, level Shoes, Kenzo, Tanagra and The Deal. Fila, Tryano, Hackett, Longchamp, Loewe, L'Oreal, Estee Lauder, Nars. 📌 Led Demand planners, Supply Planners, and Supply Chain Analytics team for planning transformation 📌 Redesigned organization structure & lead 12+ mangers (transformers) from omni channel, planning, SC & logistics 📌 Spearheaded continuous improvement in conjunction with capability & maturity assessment for different functions 📌 Built strategic digital transformation roadmap with Vice Presidents, CXO, SBU leads and IT leads 📌 SC-Centre of Excellence- Shift towards analytics-driven decisioning | Simulate -> Scenario Plan -> Decision 📌 Managed end to the end supply chain for the group- Logistics (Warehousing, 3PL/4PL, inbound & Outbound Logistics, Last-Mile, Global Trade) 📌 Key initiatives- Lifecycle management, Demand Planning,Supply Planning, Merchandise & Assortment Planning, OTB, Launch Strategy, Markdown optimization
Al Futtaim Group is one of the largest retail conglomerates across the Middle East and Southeast Asia. They are franchises of global brands like ACE Hardware, IKEA, Marks & Spencer, and ToysRUs Part of Senior management team for end to end Supply chain Planning transformation project 📌 Business Wise Planning division setup with aim to control & implement OTB, demand and supply planning 📌 Implemented JDA Demand forecasting for all product type- improved forecast accuracy to 75% at the business level. 📌 Developed Assortment planning and Range plan in line with location plan for each store in collaboration with Buyers 📌 Led Sales & Operation planning for Pre-season planning, In-season Planning & Post-Season planning 📌 Implemented Static Min-max replenishment using ROS & Days of supply led to increase in Availability to 98.5%
📌 Designed and executed e-Commerce & Omni Channel strategy for business in line with group Business strategy 📌 Developed and coached 20+ professional for E-commerce strategy delivery & Planning transformation for Retail 📌 Collaborated with cross-functional of the E- Commerce business including, business planning, Web design, content, Promotional campaigns, online marketing, customer service, web analytics and web technologies 📌 Accountable for P&L including Traffic,Conversion,ATV, Net Sales,Gross Profit,Operating Expenses and Online share 📌 Executed multiple e-commerce and Omni-Channel initiatives Cash on Delivery || Same day delivery || Click & Collect || Reserve & Collect || Returns to Store || Single view of inventory || Order Management system || NPS || Voice of Customer.