Mumbai, Maharashtra, India
As a business strategist with 8 years of experience across FMCG and consumer companies within management consulting, I find keen interest where data, execution and customer insights come together. I’ve led end-to-end growth programs—from on-ground retail distribution expansion at Emami to high-impact strategy projects at Deloitte for leading brands in spices, luggage, jewellery, apparel, nutrition, and travel retail. My expertise lies in designing scalable go-to-market strategies, optimizing route-to-market models, building loyalty and incentive programs, and delivering EBITDA-positive business plans. I’ve partnered directly with CXOs to execute digital transformation initiatives, unlock revenue from underpenetrated channels, and identify ₹100 Cr+ white space opportunities through detailed market assessments. Today, I’m passionate about helping consumer brands scale—whether through omnichannel expansion, category innovation, or smarter tech-led operations. Let’s connect if you’re building something exciting in this space!
Driving multi-channel growth for leading consumer and retail clients, with a strong focus on E-commerce, Quick Commerce, Exclusive Brand Outlets (EBOs), Multi-Brand Outlets (MBOs), and Omnichannel strategy.
Formulated Growth Strategy and designed Route to Market for 2 Spices and Condiments company. New Product Development Strategy within women health space for Global Nutrition Company
Responsible for handling General Trade sales in Mumbai, Thane, Raigarh and Palghar for Emami, OTC portfolio. Created additional infrastructure for building direct distribution within Urban and rural areas.
• Responsible for handling General Trade sales in 20 districts of Maharashtra for Emami, OTC portfolio. • Ensuring primary sale at 37 distributor points and secondary sale from market with a team of 4 ASOs and 13 MRs. • Transformed entire distribution network of company from pharma behaviour to definite beat and area wise distribution system with billing on company’s software as a part of "Parivartan" project • Introduced super stockist network and decreased wholesale coverage by increasing retail coverage • Introduced hand held devices for order booking by salesmen.
Developed packaging for new variants of Chyawanprash and Immunity Booster gummies based on competition benchmarking Conducted FGD to understand resonance with respect to Value proposition, packaging, price and benefits for new variant of Zandu HoneyHoney • Completed 2 months of urban sales followed by rural sales stint
Responsibility: Retail Sales - Increased Average selling Price (ASP) and Unit per Transaction (UPT) in a cluster of 5 stores in Bengaluru - Improved retail merchandising and stock management by driving various initiatives in stores and trained the sales staff for cross sales -Appreciated by COO(South), Bata India for net increase in ASP by 12% and UPT by 20%
Handled the speakers team as well as the Marketing & Communication for the event. A hands on experience of interacting with highly dignified people and the promotional activities that can be used to make the even a success. The speakers who joined the TEDx stage were: Dr. Subramanian Swamy Mr. Cyrus Broacha Mr. Piyush Mishra Mr. Madhukar Sabnavis Ms. Ginnie Mahajan Mr. Khurshed Batliwala Mr. Apurva Chamaria Mr. Nipun Malhotra
Part of Testing Domain. My works primarily involved - Learning STLC ( Software Testing Life Cycle) - Learning different types of testing - Tested a banking site with the help of help of various tools of Testing