Seoul, South Korea
Communications professional with experience across luxury and global technology brands, specializing in brand communications, events, partnerships, and cross-functional program execution.
• Led logistics and event coordination for the launch of fine jewelry brands in Korea, ensuring seamless execution. • Collaborated with global headquarters and local agents to enhance brand visibility and engagement. • Oversaw content creation and influencer partnerships, supporting luxury PR strategies across various channels.
• Planned and executed engaging department store pop-ups and VIP events for TAG Heuer. • Aligned local communications with HQ’s messaging to maintain brand consistency across various digital platforms. • Managed PR sample inventory, including coordination of import/export processes to streamline operations.
• Led the planning and execution of high-profile private events, including PSR, Seasonal and Saint Laurent's first Jewelry Collection Launches, and the Frieze Art Fair. • Collaborated with boutiques and external partners to ensure exceptional client satisfaction and event quality. • Managed logistics for event props, overseeing customs clearance and setup to enhance VIP experiences. • Developed digital communications for VIC clients through SMS and Kakao Talk, improving engagement.
• Collaborated in planning and executing a high-profile event for the Global CEO's inaugural visit to Korea. • Demonstrated strong performance and reliability, leading to invitations for subsequent projects. • Developed skills in project management, event coordination, and cross-cultural communication.
• Acted as the executive assistant to the Brand General Manager for the North-East Asia region. • Coordinated internal events and onboarding programs in collaboration with HR to enhance team integration. • Maintained effective communication with HQ and regional teams for timely reporting and scheduling. • Collaborated with brand teams to prepare comprehensive regional reports and facilitate market visits.