Singapore, Singapore
Hi there, I'm Rachel! A dynamic and results-driven marketing professional with over 5 years of experience in digital marketing, project management, and strategic campaign planning. Proven track record in executing successful and effective marketing strategies that drive growth.
- Drive B2C e-commerce and digital marketing initiatives across healthcare services, managing acquisition, conversion, and revenue-driving campaigns across paid media, marketplace, and owned digital channels. - Lead marketplace growth initiatives, including merchant onboarding, campaign activation, partner coordination, and Shopify migration support to increase marketplace adoption and GMV contribution. - Develop go-to-market plans and promotional strategies with marketplace partners, including pitching and coordinating commercial campaigns with external brands to drive customer engagement and marketplace growth. - Manage and optimise performance marketing campaigns across Google Ads and Meta Ads, including media planning, budget allocation, audience targeting, creative optimisation, and performance analysis.
- Strategize and execute cross-channel campaigns for multiple brands (FarEastFlora.com, Roses Only and FreshBlooms.co) - Developed and implemented eDM content with A/B testing, resulting in an 20% increase in conversions. - Ideate, manage and oversee execution of social media content calendar, achieving 6k organic views on Instagram reels and initiated a social media campaign generating an additional $10K in revenue. - Secured partnerships with major banks, telco companies and brand partners, increasing brand exposure and sales with over 150 promo code redemptions. - Fully led the Mother's Day campaign, from photoshoot planning to campaign setup and performance reporting, resulting in a 20% increase in revenue. - Managed e-commerce platforms (Shopee, Lazada, TikTok Shop), ensuring up-to-date product information, and initiated affiliate programs, boosting sales by 10X. - Kickstarted TikTok Live sessions, garnering an additional 100 sales quantity - Ability to copywrite product descriptions, content captions and artwork, ensuring that campaign and content keywords are SEO-optimized. - Manage advertising budget effectively, and optimize spending to drive conversions.
- Planned and developed media strategy on Bandwagon's platforms for over 30 campaigns and partnerships and hit an average of 5X client’ s KPI. Clients and Partners include: National Arts Council, Sennheiser, Huawei, Singapore Symphony Orchestra, IMC Live, & more. - Lead Hear65 and ensured that deliverables are executed within time and budget. Managed to hit over 300k reach and 10k users on average per month for a Singaporean arts movement. - Project lead for the 'Older vs. Younger' video series on Hear65 which garnered over 300k views: From ideation, liaising with the production house, talents, and artists, developing a marketing plan to final execution and reporting. - Established workflow and launched Hear65’ s Youtube playlist, from curation, producing video, execution and marketing. - Analysed insights from Google Analytics, Facebook Ad Manager, and Google Ads to track progress and analyse performance of campaigns, evaluate results and suggest solutions to optimize campaigns. - Lead internal resources (editorial team, designers, and developers) for the execution of projects as well as the social media team ensuring that relevant content is in the pipeline and the brand's socials is up to date with cultural trends.
- Took charge of day-to-day projects from brief to completion - Managed primary account for an International Pharmaceutical Brand, handling in-store collaterals and e-Commerce banners - Managed social media projects for Facebook MobileWorks Asia Pacific ensuring that the ads are mobile-optimized. - Led creative team to ensure quick, quality turnaround that met client’s timelines and brand guidelines - Collaborated with designers to ensure artworks are tailored to fit client’s marketing collateral needs - Prepared campaign budget based on scope of work and oversaw project completion within budget - Engaged and liaised third-party vendors for additional project requirements.
- Fully responsible in supporting five out of eight overseas subsidiaries in their operations such as making payments, trade processing, sales costing and monitoring their control procedures. - Developed SOPs for internal operations and for new subsidiaries. Incorporated new subsidiaries overseas (Uganda & Mozambique) and ensured that they were fully operational. - Worked closely with manufacturers to ensure the correct shipments arrive at the destination on time. - Ensured that complaints from subsidiaries were addressed in a timely manner.