London Area, United Kingdom
I’m a Product Designer who helps teams figure out what to build in complex product spaces. I do my best work when the problem isn’t obvious yet: getting close to customers before a solution is clear, connecting fragmented information, identifying the product problem behind the scoped problem, and helping teams build confidence in what to do next. At Meta, I’ve worked on products that sit across multiple user types, teams, and technical systems: from how product data is uploaded, organised, and shown across surfaces, to lead management and onboarding. Across these domains, the throughline has been the same: turning complex systems into clearer workflows that help people understand what’s happening, make better decisions, and move forward. The work I’m proudest of keeps product intent connected to what ships: clarifying what problem is worth solving, how the product should behave, and whether the final experience reflects that intent.
Lead designer across Collaborative Ads and several business product initiatives at Meta, spanning advertiser onboarding, lead quality, and new monetization opportunities. • Led design for brand-initiated onboarding in Collaborative Ads, shifting the product from a retailer-led setup model toward a self-serve system where brands could start onboarding with less retailer intervention. When retailer-owned implementation couldn’t scale, reframed the approach around a Meta-owned surface, enabling the largest retailer partner to open access to every brand on its platform for the first time. • Brought together seven separately scoped initiatives into one end-to-end onboarding and activation system, aligning teams around the full journey from product discovery to verification, setup, and first campaign creation. • Pressure-tested a proposed product concept for market expansion, synthesising customer, competitive, and business signals into a build/no-build recommendation that helped leadership pause investment and redeploy the team. • Used AI-assisted prototyping, QA, and development workflows to make product strategy tangible earlier and improve shipped quality by building interactive vision prototypes for leadership, catching design-to-build gaps, resolving in-product usability issues, and shipping 40+ direct code changes across product surfaces.
Product Designer on Catalog, the product information system behind Meta ads and commerce experiences, helping businesses upload, manage, diagnose, and control how products appear across surfaces. • Defined Product Representation Controls as a shared product direction across two separately scoped investments, recognising that both stemmed from the same advertiser need: more intentional control over how products appear across Meta. • Shaped the product strategy, core data behaviours, and design vision for Product Data Versions, creating a roadmap for 5+ downstream workstreams and helping generate $24M in beta revenue in two months. • Designed Configure Sources, the first shipped foundation for Product Representation Controls, helping advertisers understand which product data source powered each attribute and control which source should win when values conflicted; exceeded revenue-protection goals by 2×. • Led usability and advertiser-friction programs across Catalog, including 29 dogfooding sessions with cross-functional subject matter experts and 70+ shipped improvements across three critical advertiser workflows. • Redesigned a file selector component now used 4,000+ times across the product group, partnering with Design Systems on implementation and Visual Systems on 50+ in-product assets that made complex business-product concepts easier to understand.
Collaborated with cross functional partners to develop, build and ship end-to-end web experiences under Measurement Attribution.
Tutored students in Adobe InDesign, Illustrator and Photoshop in a range of requested topics.
Designed web and mobile based experiences for company clientele. Assisted with customer experience journey mapping for an insurance company through stakeholder interviews and visual design.
Worked with the Creative and Strategy teams to prepare print and web visuals, identity systems, wireframes and strategy recommendations. Led a team of 5 interns to research, create and present a cohesive campaign proposal for a public transportation company.