Brooklyn, New York, United States
Passionate and creative senior marketing executive with a drive to energetically amplify musicians and their art to audiences all over the world. Established leader and networker with experience managing large teams and focused rosters. Champion of independent artists and people. Connection and understanding is everything. Making meaningful connections is like creating a moment of magic. That magic lies in fandom, which is where I got my start 15+ years ago, driving me to work in music and teaching me how to be a world-class marketer and leader. My own fandom means I truly understand audiences and the storytelling needed to drive extensive fan retention and revenue growth. At the executive level, I’ve achieved chart topping success in the US and UK, used data-driven and culture-shifting creative strategy for marketing impact while amplifying top tier partnerships, building new teams and workflows for operational success and developing staff. I thrive when my artists and teams thrive. My interests span well outside of music and I'm continuously building out ideas, concepts and a network in the tech, food, art, content and travel spaces as well. If you are looking for executive leadership, creative marketing, insights or a dot-connector, let's chat.
Current projects: Dolly Parton's Threads: My Songs in Symphony, The Temper Trap, Andrew Bird, Lake Street Dive, Nina Nesbitt, Evann McIntosh, John Splithoff, Alan Sparhawk/Low, BERTHA: Grateful Drag and more. With over 15 years of experience in senior leadership roles at major and indie labels in the US and UK, overseeing marketing and operations, and building artist services teams, I offer bespoke services for: launching and managing artist-led record labels, marketing strategy for music releases and touring, project management, partnerships, experiential events, analytics, partner pitching, small- to large-scale leadership and more. Clients: Team Spirit Mgmt (Andrew Bird, Low/Alan Sparhawk, Evann McIntosh, John Splithoff, Tift Merritt, SUSS, My Brightest Diamond) Public Emily: Lake Street Dive, BERTHA: Grateful Drag, The Late Show Band Lunatic Entertainment: The Temper Trap VDM Music: Nina Nesbitt Schirmer Theatrical: Dolly Parton's Threads: My Songs in Symphony and The Ravi Shankar Ensemble
Developing the artist Marketing strategy for labels Verve, Verve Forecast and Impulse! Representing Jon Batiste, Samara Joy, Kurt Vile, Madison Cunningham, Arooj Aftab, Kings Elliot, Julius Rodriguez, SG Goodman, Tank and the Bangas. Plus our Icons: Nina Simone, Louis Armstrong, Ella Fitzgerald and more... 12 Grammy nominations for 2024 6 Grammy wins in 2023 across the label group including Samara Joy named 'Best New Artist'
Led and Developed the Artist & Label Services division for the US, a 20+ person team covering all record label functions for independent artists. Projects included: Nas (#3 album Billboard Top 200 and Grammy nominated), Jorja Smith, Nina Nesbitt, Blu DeTiger, Saba, Flatbush Zombies, Caroline Polachek, MAX and more
Worked globally with artists: Nina Nesbitt, Will Young, Lewis Watson, Passenger, Billy Bragg, Lissie, Alison Moyet, Fantastic Negrito, The Darkness, Seth Lakeman and more. 2018 Music Ally Sandbox Marketing Recognition for Nina Nesbitt 2017 Music Ally Sandbox Marketing Recognition for Lewis Watson & Lissie 2016 Music Ally Sandbox Marketing Recognition for Passenger