Rachel Phua

Communications & Content Executive

Singapore, Singapore

About

I’m a marketing and communications professional focused on crafting clear, compelling narratives and bringing ideas to life through thoughtful execution. My experience spans content development, campaign execution, and stakeholder management, working across teams and partners to deliver cohesive, audience-centric communications. I enjoy translating strategy into tangible outputs, whether through digital content, integrated campaigns, or creative projects. If you’re interested in collaborating or just want to find out more, feel free to drop a message!

Experience

  • Communications & Content Executive at New Life Community Services (Singapore)
    May 2025 - Present · 1 yr 2 mos

    I plan and execute high-impact corporate, donor, and fundraising initiatives while driving strategic communications to deepen stakeholder engagement and support organisational growth. - Lead end-to-end execution of corporate, donor, and fundraising events, consistently delivering on objectives, timelines, and budget expectations - Drive cross-functional collaboration with internal teams, external vendors, and partners, ensuring seamless event delivery and positive stakeholder experiences - Create and manage donor-centric content across social media, email, newsletters, and web, contributing to increased engagement and audience reach - Strengthen brand presence by maintaining consistency across all communications, marketing materials, and event touchpoints - Support donor and partner engagement through targeted communications and curated event experiences, contributing to stronger relationship building and retention

  • Wunderfauks (Full-time · 2 yrs 11 mos)
    • Senior Marketing & Account Executive
      Nov 2024 - Jun 2025 · 8 mos

    • Marketing & Account Executive
      Aug 2022 - Jun 2025 · 2 yrs 11 mos

      Wunderfauks stands as an integrated creative agency with robust digital prowess. Ranging from creative expression to campaign orchestration, communication, and innovative implementation, Wunderfauks delivers customised, precision-targeted solutions that prioritises outcomes over mere actions. My role as a Marketing and Account Executive encompassed (but was not limited to): - Client liaison: fostering strong relationships and understanding their needs/preferences - Timeline and workflow management across multifaceted creative projects and processes - Leading a team of skilled designers and guiding their efforts - Brainstorming innovative concepts and contributing to pitches and projects - Understanding market trends and client objectives - Attention to detail through proficient proofreading/proof checking and copywriting - Curation of content across various online platforms, nurturing brand engagement - Social media management and content strategy to elevate brand recognition and online reach. - Media buying and analytics: optimising content performance and resource allocation. - Overseeing the comprehensive planning and seamless execution of photo/video shoots

  • Marketing Executive at The Social Steward
    Jun 2021 - Jul 2022 · 1 yr 2 mos

    The Social Steward is a boutique Digital Marketing Agency that provides bespoke & seamless content creation, social media & digital marketing solutions for brands. Their clientele includes numerous brands ranging from lifestyle products/services to fashion and F&B. My role as a Marketing Executive encompassed (but was not limited to): - Ensuring the integration of consistent and impactful visual components across diverse projects - Development and execution of content strategies in alignment with the unique identity of each brand - Actively contributed to photography efforts and offered assistance during photoshoots. - Management of online communities, formulation of strategic campaign plans, followed by execution - Crafting compelling and resonant copy to engage and connect with specific target audiences - Oversaw social media operations for a diverse portfolio encompassing FMCG and lifestyle brands

  • hvv. (11 mos)
    • Creative Assistant
      Oct 2020 - May 2021 · 8 mos

      - Creating compelling content for diverse platforms, including social media and promotional posters - Skillfully editing images for photoshoots and collection visuals to ensure optimal presentation - Overseeing the photography and production of aesthetically pleasing flat lays - Providing valuable support in maintaining website content and managing artwork - Collaborating in model and set styling during photoshoots - Curating engaging EDMs by crafting layouts and coordinating scheduling through Mailchimp

    • Graphic Design Intern
      Jul 2020 - Oct 2020 · 4 mos

  • Digital Designer Intern at Convertium
    Jun 2019 - Sep 2019 · 4 mos

    Convertium is one of Singapore's most established digital agencies. They assist clients in solving business and marketing problems with User-first design and solutions. Their core practices include User Experience, Creative Design, Digital Marketing, and Web Technology. My internship stint encompassed: - Enhancing proficiency in software tools including Photoshop and After Effects. - Gaining valuable exposure to the dynamics of the digital industry - Developing an understanding of project management and intra/inter-team workflow. - Attaining practical insights into the mechanics of social media marketing - Active involvement in planning, executing, and managing monthly social media content - Acquiring hands-on experience in project coordination and team collaboration