Rachel Peters, CTS

President, Creative & Digital | Building Dynamic Media Teams

Falls Church, Virginia, United States

About

Leading teams of media and communications professionals, delivering innovative and impactful solutions for clients across various brands and sectors. TeamPeople is a people-first, media and production services company. We build diverse creative and technical teams for storytelling,studios, events, campaigns, and strategic business changes . We are curious about people, passionate about the industry, and partner to produce brilliant work.

Experience

  • President, Creative & Digital at TeamPeople + Dreamtek, a division of System One
    Nov 2024 - Present · 1 yr 9 mos

  • TeamPeople (18 yrs 7 mos)
    • EVP, Creative & Digital
      Dec 2018 - Oct 2024 · 5 yrs 11 mos

    • SVP Operations
      Apr 2015 - Nov 2018 · 3 yrs 8 mos

    • Managing Director Operations
      Jan 2011 - Mar 2015 · 4 yrs 3 mos

  • Director of Programming at FPA
    2000 - 2005 · 5 yrs

    * Supervised staff of 9, including Programming, Master Control and Engineering * Scheduled live/taped TV and radio shows for 3 cable channels in Top 10 market * Designed, wrote and produced on-air station ID’s, breaks and promotions * Produced, Directed/TD weekly studio TV programs * Implemented initiatives to improve production quality and increase local programming hours * Managed public radio station, Radio Fairfax. Coordinated 65 on-air personalities, maintained one of the first continuous live station webcasts * Budgeted, evaluated vendors for equipment upgrades * Secured underwriting, coordinated station participation in events and maintained audience relationships

  • Daytime Programming at Discovery Communications
    1999 - 1999 · Less than a year

    * Worked with EP's approving story pitches, budgets, evaluating rough & fine cuts of “A Wedding Story,” “A Baby Story,” “Reunion,” “Home Matters” and “The Christopher Lowell Show” * Assessed content for 9 series, covering 11 hours of daily cable network programming and scheduled series for air. * PA for field shoots for Discovery Daytime, narrated show segments