Rachel Cheng

Digital Designer @ Too Faced 🍓 ✨ 🧸

Los Angeles Metropolitan Area

About

Experience

  • Digital Designer at Too Faced Cosmetics
    Nov 2023 - Present · 2 yrs 8 mos

    Drive sales and engagement by developing cohesive and strategic designs for emails, social, and website content in domestic and international markets Conceptualize new creative direction for product launches, commercial innovation campaigns, pop-up events, creator programs, and sale promotions Generate compelling AI backgrounds with Adobe Firefly to further storytelling Develop and brainstorm new lip gloss and eye shadow palette scents with Product Development team for upcoming holiday launch

  • Graphic Designer at EM Cosmetics
    May 2022 - Nov 2023 · 1 yr 7 mos

    Boosted brand reach and revenue through designing, photographing, and retouching dynamic content to reflect company brand across digital platforms Developed trend-driven creative concepts with design team for new product launches, digital campaigns, sale promotions, and gift with purchases Streamlined design timeline by 50% through creating templates for email marketing, social media, and website graphics

  • ANTIGENERIC STUDIO (2 yrs 9 mos)
    • Graphic Designer + Photographer
      May 2022 - Nov 2023 · 1 yr 7 mos

      Innovated creative vision and art direction for beauty and fashion brands, contributing to 360 campaign concepts, launches, and rebrands Increased sales by 30% through designing and photographing engaging digital and print content for social, email, website, mailer cards, and brochures Created versatile packaging designs for new product launches and simple yet effect web designs for optimal user experience that strengthen brand identity

    • Digital Designer + Marketer
      Mar 2021 - May 2022 · 1 yr 3 mos

  • Digital Social Creative Designer at Le Mieux Cosmetics
    Apr 2021 - Apr 2022 · 1 yr 1 mo

    Increased social media engagement by 25% through implementing data-driven marketing decisions fueled by performance analytics and market research Craft impactful photo, design, and video content to utilize across social platforms that drive brand awareness and customer loyalty

  • Photography Assistant at Rosalie Agency
    Jan 2022 - Jan 2022 · 1 mo

    Provided support during photo and video shoots for top beauty brands, including setting up lighting and equipment, managing props and wardrobe, and coordinating models to ensure execution of client’s creative vision