London, England, United Kingdom
Experienced market insights professional, user researcher and strategist specializing in high tech (consumer & B2B) and finance. Passionate leader of fast and effective research that drives real business decisions and product changes. Areas of expertise include user experience research, new product development, brand strategy, price optimization/pricing strategy, customer segmentation and targeting, positioning and messaging, marketing strategy, marketing analytics, customer satisfaction and loyalty programs, and sales and distribution strategy.
Solid track record of leveraging high-impact research to drive policy, product and business decisions, both strategic and tactical, across Cross-border Advertising, AI Integrity, Security Infrastructure, Data Center Infrastructure, and Developer Infrastructure (including AI enhanced test automation and CI/CD flows) in management and individual contributor roles
Informed strategic global marketing and communication decisions using qualitative and quantitative research. Worked with stakeholders across our product marketing, product management, public policy, privacy and communications teams, primarily in the US, Brazil, India, Germany, France and the UK. Primary topic areas: data privacy, GDPR, and online content moderation standards creation and enforcement / Trust and Safety
Drove product development for first generation reporting and analytics solutions, including the creation of a new data warehouse. Focus: helping users get more value from the platform by surfacing contextually relevant, easy-to-understand and actionable insights across mobile and desktop platforms. Responsible for the team developing key infrastructure components of Tradeshift Buy, an innovative e-procurement solution.