Lancaster, Pennsylvania, United States
•Manage Communications Coordinator: provide strategy for organic social media, assist with social responses, oversee photography & video production •Manage Marketing Coordinator: set & uphold expectations for model home experience; oversee graphic design projects, on-site signage program, and events •Manage Digital Marketing Coordinator: train on advertising platforms, oversee email marketing strategy through HubSpot, create effective reporting for Sales & Marketing •Work with Zillow (Boost & PC), BDX (Native & Premium), Realtor.com, and other advertising partners; write all ad copy & provide creative •Work with SEO partner on strategy, site optimizations, and local SEO •Direct website development scope & implementation, task management in Trello, oversee web dev partner, web designer, and full-time contracted developer •Oversee branding, including visual assets and copywriting for all collateral and ads •Expand & manage Presale Without Fail process to launch new communities: communicate with all departments involved, input and manage all tasks in Asana, won Best Virtual Launch Program from Do You Convert in 2021
•Manage overall content strategy, content roadmap, and project execution •Implement organic social media strategy, content creation, and customer responses •Work with SEO partner to re-write website copy based on keyword research & customer data •Oversee Presale Without Fail process to launch new home communities •Organize photoshoots for homes & lifestyle images •Copywriting for Google Ad campaigns
Support the HE&R Marketing team in execution of all campaigns and programs to generate brand awareness and drive demand Assist in coordination and execution of Hersheypark mass market coupon program and corporate partnership programs Collaborate with Social Community Managers to develop and create content across various social media platforms which engage HE&R's consumers
Market Research Project: Create Excel spreadsheets to ensure results are accessible and understandable. Collect information regarding marketing programs for 200 retailers from a variety of verticals. Monitor and track additional marketing messages from each retailer including emails, display ads, and mobile messaging. Accurately record research results, analyze trends, and provide data insights to marketing and sales for marketing guides, press releases, industry publications and other in-depth articles, presentations and marketing pieces as needed. Additional Tasks: Research and track marketing industry trends for social media and marketing materials. Live tweet webinars. Write blogs relevant to current events and marketing news. Create Holiday Email Inspiration Pinterest board.
The Social Media Dilemma http://blog.legionanalytics.com/the-social-media-dilemma Four questions to ask before diving into the world of social media. 6 Marketing Mistakes http://blog.legionanalytics.com/6-marketing-mistakes Explore 6 common marketing mistakes and suggestions on how to improve upon these areas of weakness. 7 Habits for Boosting Productivity http://blog.legionanalytics.com/7-habits-for-boosting-productivity Seven ways to boost productivity and how to implement them.