Rachel Peters

Strategy Lead at Sky TV

Auckland, Auckland, New Zealand

About

Content strategist at Sky TV, leading content investment and portfolio strategy across entertainment, with experience in sport. I work closely with programming, partnerships and our supply pipeline to shape what we acquire and commission and how it performs. My role sits between editorial and commercial strategy. I evaluate titles through an audience lens, set performance targets and track how our portfolio is delivering, using data to guide decisions and where we go next. I am particularly interested in how audiences are evolving and what that means for content. Also curious about the role of technology and AI in connecting the right content with the right audiences and improving the data and processes behind that.

Experience

  • Content Strategy Lead at Sky New Zealand
    Jun 2023 - Present · 3 yrs 2 mos

  • Lecturer at Auckland University of Technology
    Jul 2018 - Jun 2023 · 5 yrs

  • Freelance Columnist at Newsroom NZ
    Nov 2020 - Jun 2021 · 8 mos

  • Learning Advisor at Manukau Institute of Technology
    Jun 2016 - Jul 2017 · 1 yr 2 mos

    In this role, I gave students at MIT personalized one-on-one support with their studies. I also designed and delivered workshops on academic writing and study skills to hundreds of students. Lastly, I created online learning material for students to access after hours and was in charge of the Learning Center's website. This required me to learn basic HTML and CSS skills. MIT is a very diverse institution, and in this role, I also developed my intercultural competence by working with students from a range of cultural backgrounds.

  • International Admissions Support Services at The University of Melbourne
    May 2015 - Feb 2016 · 10 mos

    At the University of Melbourne, I processed and coded international post-graduate applications. I liaised with international student agents regarding their student's applications and I sent outcome letters to successful applicants.