Rachel Fredrick

Brand Storyteller & Ghostwriter

Abuja, Federal Capital Territory, Nigeria

About

When I was in university, one of my close friends told me once that I had a very unusual hobby. I love staring at people when they stare at other people. Yeah, it might sound strange, but I've always been this way. I find satisfaction in spotting the patterns in human nature. I like trying to understand why people do what they do, what catches their attention, and what they pretend not to care about but keep coming back to. Most people observe just to pass time but I do it because I can't help it. It is how my brain works and I genuinely enjoy it. It turns out that's exactly what good writing requires. Whether I'm ghostwriting for a founder or writing copy for a brand, the work is mostly psychology. You have to understand people to move them. I take that obsession and turn it into words. I study how you think, and what you circle back to. I listen for what you haven't said yet but need to, what you'd never say and what you can't stop saying, and what will make your audience find you fascinating, interesting, and impossible to ignore. . I bring the perspective of an artist and the eye of a marketer to mirror your tone and make sure your message converts. What I do: – Ghostwriting for founders and CEOs with too many ideas and not enough hours. – Copywriting for brands that refuse to sound like everyone else. – Storytelling that humanizes your brand. Whether you need the authority of a tech CEO, the warm wisdom of a creative leader, or the persuasive edge of a high-converting brand campaign, I have the range to deliver it. If any of this sounds like what you need, send me an email at [email protected]. I'd love to hear what you're working on.

Experience

  • Copywriter at YAP Media
    Feb 2026 - Present · 6 mos

    I help executives, founders, authors, coaches, and thought leaders transform their ideas into influential content. Through strategic ghostwriting and copywriting, I help clients build authority, expand their audience, and communicate with clarity and impact.

  • Creative Storyteller at Rage Media Group
    May 2025 - Jan 2026 · 9 mos

    I merge strategic thinking with creative flair to develop stories that resonate, inspire, and drive engagement, whether through video scripts, social content, brand messaging, or integrated campaigns.

  • Content Specialist at Creative Economy Summit (CREST)
    May 2024 - Dec 2025 · 1 yr 8 mos

    As the content writer for Africa's Biggest Creative Economy Summit, I crafted impactful messaging and engaging narratives that highlighted the transformative potential of Africa's creative industries, empowering creatives across media, art, and fashion.

  • GENACH INCORPORATION (Nigeria)
    • Communication Director
      Oct 2024 - Dec 2024 · 3 mos

    • Senior Content Writer
      Feb 2024 - Oct 2024 · 9 mos

      Crafting high-converting copies and effectively interpreting their brand values and unique value propositions to drive sales.

  • ZUMERA PROPERTY (11 mos)
    • Copywriter Lead.
      Mar 2023 - Jan 2024 · 11 mos

      Develop data-driven marketing strategies, resulting in improved customer engagement, enhanced brand perception, and increased ROI.

    • Copy Writer
      Mar 2023 - Aug 2023 · 6 mos