Rachel Casey

Marketing Operations | Bridging the Gap Between Ideas and Execution

Atlanta Metropolitan Area

About

I’m a senior-level marketing operations professional with a strong track record in fast-moving, high-stakes industries—especially tech and cybersecurity. With deep experience across marketing, sales, and administration, I bring a unique blend of strategic vision and executional know-how to every project. Whether it’s launching multi-channel campaigns, optimizing digital funnels, or leading teams through complex projects, I love turning challenges into opportunities. My passions lie in digital and email marketing, but I’ve developed a serious knack for project management—particularly in high-compliance, high-security environments. I thrive in mission-driven teams where innovation is encouraged and collaboration is second nature. My approach is rooted in creativity, accountability, and results. I’m detail-obsessed, outcomes-focused, and always down to solve the tough problems. I believe you can be both innovative and process-oriented—and still have a little fun along the way. Core Skills & Tools: • Tech & Cybersecurity Marketing: Email marketing, lead gen, brand messaging, content strategy, SEO/SEM, digital advertising, and analytics • Marketing Platforms: Google Analytics, Google Ads, Salesforce, Marketo, Dotmailer, WordPress, Adobe Creative Suite • Operations & Workflow: Microsoft Office Suite, Oracle, PeopleSoft, Kronos, Database Management, Project Coordination, ISO 9001:2008 compliance I’m actively exploring new leadership opportunities where I can bring my creative energy and operational expertise to forward-thinking tech or cybersecurity teams. Let’s connect if you’re building something smart, secure, and impactful.

Experience

  • Marketing Operations Manager at Semperis
    Sep 2022 - Present · 3 yrs 11 mos

  • eMail & CRM Marketing Manager at TekBrands
    May 2021 - Jun 2022 · 1 yr 2 mos

  • Creative Director at Branmi
    Mar 2017 - Nov 2020 · 3 yrs 9 mos

  • Senior Marketing Manager at Track Loader Parts
    Aug 2018 - Jun 2020 · 1 yr 11 mos

  • Training and Marketing Manager at IES Ltd.
    Apr 2013 - Aug 2018 · 5 yrs 5 mos

    • Leading marketing efforts for North American training as well as trade show events • Tracking and analyzing all logistics around trainings and trade shows in North America to ensure maximum benefits are reaped by the company as well as providing quality product to the customer base • Designing templets for newsletters and eShots (email campaigns) to go out to our North American clientele • Working with a team to design various print materials to display products, services and case studies (as team member as well as team lead) • Creating and submitting requests for quotations (RFQs) for various trainings and events nationally • Planning and organizing promotional presentations; maintaining the calendars and schedules • Providing support to the sales staff administratively as well as by providing sales data, market trends, forecasts, pipelines, operational logistics, etc.