Rachel Avery

Community | Advocacy | Travel Planner | Events | Real Estate | Empowering Communities in Digital Spaces and Local Places

Bremerton, Washington, United States

About

With 15+ years across SaaS, real estate, and hospitality, I create, manage, and scale community programs, events, and systems that improve engagement, education, and customer experience. Here’s where I do my best work: •Community & Advocacy Growth: Designing and scaling programs that drive engagement, retention, and customer-led growth (with a strong focus on Reddit and AI search/AEO visibility) • Events & Experiences: Coordinating online and in-person events that builds real connection not just attendance • Travel & Hospitality Coordination: Organizing personalized travel experiences, accommodations, itineraries, and group logistics while ensuring a seamless and welcoming experience for guests and clients •Community Management & Engagement: Leading day-to-day community strategy, moderating conversations, and fostering environments where members feel heard, supported, and motivated to participate • Systems & Operations: Building workflows, automations, and documentation that help teams move faster with clarity and confidence • Community Content & Lifecycle Support: Writing and refining emails, help center/knowledge base content, and educational resources that reduce friction and empower users • Product & Support Collaboration: QAing features, identifying gaps, and translating user feedback into clear, actionable insights for product and engineering teams • Team Enablement: Mentoring and scaling teams with a focus on trust, transparency, and sustainable growth Causes closest to my heart include inclusivity and accessibility, environmental sustainability, affordable housing, and social justice. I care deeply about helping create communities, experiences, & conversations where people feel seen, supported, and empowered. If you think my experience, perspective, or support could help you or your team, I’d love to connect. (🚫 Please no AI-generated outreach or mass cold sales pitches, I don’t want it 🚫 ) Software & Tool Stack: Notion, Intercom, Zendesk, Ahrefs, Hubspot, Semrush, Webflow, HelpScout, Front, Amplitude, Linear, Customer.io, Fullstory, Inflection, Zapier, Airtable, Figma, Arcade, Looker, Canva, Stripe, Asana, Ramp, Deel, Discord, Adobe Creative Suite, Slack, ShowIt, Vanilla, Higher Logic, Common Room, Floedesk, ClickUp, Google Workspace, Google Ads, Sprout Social, Buffer, Make.com, Monday.com, Braze, Mailchimp, JIRA, Miro, Zoom, Loom, Trello, Reddit, Reddit Ads, Bluesky, Circle, Skool, Threads, Tern, Travefy, Smartsheets, Skyslope, Brivity, kvCORE, Transaction Desk, NWMLS, Share-A-Sale, Docusign, Authentisign, dotloop, Cruisingpower

Experience

  • Community Support Contractor at Amplitude
    Jan 2026 - Present · 7 mos

    Partnering with Amplitude’s Community team to strengthen customer connection, increase participation, and ensure members have a trusted place to learn, share, and get support. This role is focused on building consistent community engagement across channels, supporting scalable programs, and helping community initiatives feel organized, valuable, and human. - Moderate Amplitude’s customer community across Slack and community.amplitude.com, helping maintain a helpful, welcoming, and high-quality member experience - Contribute to Reddit engagement and posting strategy, supporting program development and rollout - Support Community Ambassador program strategy and execution, including rollout planning and ongoing improvements - Assist with virtual and in-person event operations, including scheduling, speaker coordination, hosting sessions, venue booking, and logistics - Manage event promotion and follow-up communications, including email outreach and post-event engagement - Create and publish post-session recaps on community.amplitude.com and the Amplitude blog - Contribute to community newsletter strategy, including content themes and engagement planning - Identify and recommend new community opportunities (events, programs, content themes, and initiatives) - Support additional Community team priorities as needed based on evolving goals and projects

  • Community Manager | Events & Travel Coordinator | Marketing Ops at Self - Employed
    Sep 2020 - Present · 5 yrs 11 mos

    I’ve worked with brands like: HubSpot, Amplitude, AirOps, ChocZero, Safara, Getaway, The Knot, Berkshire Hathaway, eXp Realty, Silkcards, IHG properties, indie game studios, business coaches & more. Community Management & Marketing Operations • Build and scale online communities that drive engagement, retention, advocacy, and customer-led growth. • Design Reddit, community, and customer marketing strategies that improve engagement, visibility, and AEO/SEO performance. • Create scalable systems, automations, onboarding experiences, and reporting processes that improve customer experience and operational efficiency. Event Planning & Experience Management • Plan and execute virtual and in-person corporate, customer, community, and networking events from concept through completion. • Coordinate venues, vendors, hotel accommodations, travel logistics, schedules, and on-site operations to ensure seamless experiences. • Facilitate workshops, webinars, meetups, and live events that foster meaningful connections and engagement. Travel Advisor & Trip Planning - Wonder & Wander Travels • Plan customized travel experiences for individuals, couples, families, and groups, handling everything from research to booking and logistics. • Specialize in destination elopements, cruises, solo travel, romantic getaways, and budget-conscious travel planning. • Create personalized itineraries and provide ongoing support to ensure stress-free and memorable travel experiences.

  • Independent Travel Advisor & Vacation Planner at Self-employed
    Jun 2019 - Present · 7 yrs 2 mos

    A full service travel agency www.wonderandwandertravels.com -Coordinated personalized travel experiences including flights, accommodations, transportation, dining reservations, activities, and detailed itineraries -Organized detailed itineraries while balancing budgets, timelines, scheduling changes, and customer preferences -Managed bookings and travel logistics for individuals, couples, families, elopements, and group travel experiences

  • Licensed Real Estate Broker at Rachel Avery- Manette Real Estate
    Aug 2021 - Present · 5 yrs

    -Provide market research analysis on properties with consideration for market pricing, size, age, condition, amenities, and location. -Build and maintain strong client relationships using CRM (kvCORE) to ensure timely follow-ups and personalized communication. -Proactively manage contractual deadlines, keeping all parties informed and addressing potential risks early to ensure a smooth, stress-free closing process. -Establish and maintain regular communication with potential and previous clients through phone calls, emails, and personal visits to develop strong relationships and build a robust sales pipeline. -Create an inviting and polished listing experience by managing MLS entries, arranging professional photography, and designing thoughtful marketing materials that highlight each home's unique appeal. -Ensure compliance with all applicable laws and state regulations pertaining to the purchase, sale, or lease of properties to facilitate smooth and legally sound real estate transactions. -Facilitate negotiations between buyers and sellers to reach mutually beneficial agreements that preserve the value of the properties being bought or sold, with a proven track record of successful transactions ranging from lower priced properties to high-value properties worth over $1 million. - Managed all aspects of business financials, including budgeting, forecasting, and profit and loss analysis, ensuring the business's financial health and growth. -Collaborate with escrow companies, lenders, home inspectors, and pest control companies to oversee the timely and accurate completion of all purchase agreement terms and conditions before closing dates. -Leveraged social media and digital platforms to engage with potential clients, share market insights, and promote listings, contributing to increased brand awareness and lead generation.

  • Advocacy Program Support Contractor at HubSpot
    Apr 2025 - Apr 2026 · 1 yr 1 mo

    A contract role focused on building a comprehensive Advocacy Program for the HubSpot Community, launching an internal Employee Advocacy initiative, and supporting broader community operations. A core priority is designing and executing a Reddit engagement strategy for r/HubSpot, which aims to foster authentic conversations, strengthen peer support, and ensure content aligns with Reddit culture and AEO/SEO best practices. -Onboard and support top Reddit champions, empowering them to share expertise, success stories, and product insights. -Contributed to the highest engagement months on record through strategic posting, proactive moderation, and community-first participation. -Draft and refine customer marketing emails and newsletters to drive engagement and maintain clear, consistent messaging. -Design and execute AEO/SEO-aligned strategies to improve citations, content pathways, and organic visibility across Reddit. -Develop Python-based workflows and automations to streamline reporting, insights, and advocacy metrics. -Coach internal employees on Reddit best practices to encourage authentic, human-centered engagement. -Create internal documentation, engagement playbooks, and reporting frameworks that support program scalability. -Assist in creating and managing advocacy opportunities, landing pages, and cross-functional initiatives. -Support virtual and in-person events that give advocates and champions opportunities to connect and lead. -Handle overflow tasks and special projects to help the Community team meet deadlines and strategic goals.