New York, New York, United States
I am a marketing strategist and organizational behavior enthusiast passionate about taking the road less traveled – which in my case, is B2B. I was the first junior hire at LinkedIn's B2B Institute, where I published academic-led marketing research in white paper, video, and sales training formats to steer more client ad spend and internal product development toward 'upper funnel' awareness objectives. I wore many hats in those nearly 5 years, including author, editor, speaker, guest lecturer, program builder, and creative. My current role within the Aladdin business at BlackRock marks two career leaps: from sales and marketing to product and operations, and from tech to finance. The hats are different, but the thread of constant curiosity remains the same. I'm in high-speed learning mode right now and loving it! My professional mission is to transform how business leaders make decisions by using narrative and data-led storytelling to crystallize complex commercial insights. If you share a similar passion to learn, simplify, and lead, please reach out. I am always looking to connect with thought partners and mentors!
*Elevate the role of marketing – specifically brand – in B2B by working with academics and experts to bring traditionally B2C marketing concepts to empirical B2B datasets * Co-develop B2B Institute research reports with experts to include tangible case studies and mental models, i.e. Our Salesforce case study in How B2B Brands Grow *Commercialize B2B Institute research by building financially-framed narratives in PowerPoint for our team to take to industry events like Cannes Lions, INBOUND, and Dreamforce, and for our sellers to take to clients *Partner cross-functionally to maximize reach for B2B Institute ideas across LinkedIn channels *Enable the field to increase brand investment and sell our flagship product, B2B Edge, by creating sales-ready resources such as short promo videos with our LinkedIn Media Productions team, and by launching our first-ever B2Bi Bootcamp for sellers in the North American Enterprise segment
Research Assistant to Jonah Berger, bestselling author and Associate Professor of Marketing at the Wharton School. I have mainly been assisting with projects related to the launch of his new book in March – including managing his email marketing pipeline and preparing social assets ahead of the launch.
• Project managed with dozens of sales teams and ad agencies to build a portfolio of B2B and B2C customer success stories that narrate how the Agency Sales team created value for clients • Conducted competitive analysis and best practice research on top-tier marketing partner programs to provide recommendations for the next phase of LinkedIn’s API Channel Partner Program • Communicated with sales teams across LinkedIn Marketing Solutions to identify persisting pain points in the current customer experience for the Market Education team to address; articulated these pain points in terms of concrete measurable learning objectives • Worked with the Market Development team to identify B2B branding narratives in practice and to help illustrate the top 5 B2B Marketing trends for Q2 2019