Greater Chicago Area
Rachel is a brand builder with a fierce passion for marketing and sales execution. With her keen eye for brand strategy, product innovation, and data storytelling, Rachel's helped countless CPG brands, B2B businesses, and media platforms connect with consumers at every point of the customer journey. From building branded websites from the ground up to launching new product innovations on a global scale, Rachel knows what it means to "be an owner": to nurture, to grow, and to empower ideas to reach to their fullest potential. Outside of work, Rachel acts as a marketing consultant for various non-profit organizations. She is a self-proclaimed wine and frozen pizza enthusiast who spends her free time traveling the world, watching re-runs of the Office, and cooking ever recipe she can get her hands on.
Responsible for management of Steel Reserve Alloy Series Portfolio, including brand foundation rebuild & national Vis ID/Packaging refresh Led MHL Holiday programming & OP advocacy program, boosting MHL sales in select markets by +15%
Co-led development and launch of Simply Spiked Lemonade, overdelivering YR1 STR forecast by 120% Key associate on RTD innovation dev, including Vizzy Watermelon Hard Seltzer; Coors Seltzer Orange Cream Pop LTO & Steel Reserve Tiki Series
• Overseeing all brand communication and marketing efforts • Collaborate cross-functionally with the sales team to enable commercial objectives and build supporting marketing material • Creating and implementing multi-platform and multi-media promotional campaigns
• Led acquisition and development of global network of over 10,000 affiliates (Cumulative MMR of $2.5M) • Key developer of first digital influencer marketing program; recruiting #1 YouTuber (13+ million subscribers)
• Managed production for BuzzFeed Unscripted Department, including large scale projects such as "BuzzFeed Live, Webby Nominated Try Guys, Quinta Brunson’s Beta Funny, & Modern Sex • Spearheaded unscripted internship program; redeveloped program increasing fulltime hire rate by 40% in 6 months • Strategized in unison with sales team on branded content; built partnerships with Diageo, J&J, Google, and more.