Greater Chicago Area
Seasoned communicator with 15 years of experience, both agency-side and in-house, specializing in global brand strategy with local market execution. Passionate about marketing, I enjoy the challenge of being able to communicate a singular and effective message, no matter the audience. I've developed expertise in different aspects of marketing, including strategy, branding, public relations, digital & influencer work, loyalty marketing, and corporate communications. This experience has been earned across varied industries, including B2B and consumer tech, cybersecurity, mobility, healthcare, energy, hospitality, F&B, FMCG, and retail. Originally hailing from Singapore, I now reside in Chicago, IL with my family.
- Responsible for global external communications strategy and local market execution, managing nine PR agencies covering US, Europe, Middle East, Asia Pacific and ANZ. - Drive media relations strategy, executive visibility and thought leadership. Conduct media and message training for executive interviews. Manage crisis communications strategy. - Increased media coverage by 57% and grew Qualys share of voice amongst competitive set by 3.1 percentage points YoY. Earned top tier business and broadcast media hits in Wall Street Journal, CNBC, Forbes, Fast Company, CRN, and more.
Led earned media strategy and client service in our key verticals of B2B tech, cybersecurity, semiconductors, healthcare, and pharma. - Led high-growth tech accounts worth over $1M in retainer value per annum. Managed communications strategy, oversaw media relations. Crafted thought leadership content for C-level executives, providing key message and media training. - Grew brand awareness and media coverage YOY in the US by 58% for global biopharma client. Secured broadcast and top tier interviews for CEO. - Increased coverage for global semiconductor client by 237% YOY in Tier 1 business outlets by newsjacking trending storylines around AI and the CHIPS Act. - Supervised three direct reports; 12 employees across client account teams. - Managed external communications for TEAM LEWIS, resulting in national media placements in Forbes, VentureBeat, The Drum and other marketing trades.
Notable clients: Omron Healthcare • Provided communications strategy for global heart health and wellness technology leader and built up earned media reputation for client across consumer, tech and business media including Financial Times, Men's Health, CNET, Fox Business, CBS News, among others. Connected brand to key health observances in the year including American Heart Month, World Stroke Day, Pain Awareness Month etc. • Achieved record-breaking 3.4 billion earned impressions for client at CES 2018 (+500% over 2017) • Provided social media and influencer management campaign strategy for clients. • Ran B2B marketing program reaching physicians – involving content creation to a medical audience, social media amplification, and providing insights on latest research and studies on heart health. • Worked with C-suite leaders on message training and speaking engagements • Selected as a founding member of the Diversity & Inclusion Council at MWWPR
Clients: BP, Cummins, Jollibee, COUNTRY Financial, Gladiator GarageWorks • BP: Provided project management and media relations support for award-winning Personality Pumps campaign, with over 377MM in earned media across tech, consumer and trade media. Campaign received a Silver Trumpet, Category Marketing - Consumer at the 2017 PCC Golden Trumpet Awards. • Jollibee: Prepared multi-city launch strategy for Jollibee and led regional media relations effort across Chicago, Jacksonville, New York and Winnipeg. Coordinated across country teams with Ogilvy Manila on account. • COUNTRY Financial: Grew incremental revenue for account by over $90k through positive working relationship with client. Spearheaded branded content series and messaging launch for the brand. • Responsible for career development of one direct report, and provided mentorship to two others.
Clients: Tiger Beer, Kleenex, Singapore International Festival of Arts, Singapore Arts Council • Kleenex: conceptualised communications plan in 360 campaign for its new Moist Toilet Tissue product launch. • Tiger Beer: selected as account lead to manage the consumer team's largest account at the time. Led PR campaign in conjunction with nation’s 50th anniversary, garnering media coverage worth more than S$4.5mil (exceeding targets by over 300%). Launched new product variant, Tiger Radler Mandarin Orange, to public and media. • Singapore Writers Festival: managed publicity efforts for international headliners and local writers, and pitched stories to international and local media. Created social media content strategy to engage with audiences. • Demonstrated flexibility in servicing clients across varied industries, including alcoholic beverages, arts accounts and international festivals, FMCG and retail.