Singapore
Strategically plan and drive the tactical activities such as business cases, product strategies, product launches, marketing plans, and sales/product trainings, and provide ongoing support for Sales organizations in NAM, EMEA, and APAC. Identify and develop relationships with KOLs for product and portfolio discussion, understanding key trends in molecular diagnostics and corresponding regulatory requirements to define customer and product requirements. Develop and execute on marketing plans, campaigns, and brand strategies aligned to growth strategies of the organization.
Responsible for regional product planning, forecasting, marketing communication, marketing planning, and execution of the marketing plan. Support sales and customer activities to ensure that customer satisfaction and meet sales goals. Gather and prioritize customer market requirements for the United States. Drive branding, product launch, and digital marketing initiatives.
Molecular Diagnostics IVD company developing PCR and Next Generation Sequencing solutions for hospitals, laboratories. Responsible for developing, managing and maintaining the sales channels of Vela Diagnostics' products.
In charge of Haematology-Oncology clinical trials. Worked closely with patients and medical personnel of multiple departments to ensure that all trial requirements are met and strictly followed. Scheduled all trial related activities, tracked patient visits with doctors, traced and followed up on adverse events, performed trial procedures, processed biological samples, drafted safety reports and submissions to ethics committee.
In charge of VRE, H7N9, MERS-CoV, and MRSA diagnostic kit projects. Tested and optimised PCR reactions, manual and automated nucleic acid extraction. Tested workflows through verification process for CE-IVD and FDA approvals.