Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
Managing a good blend of portfolio from OTC to personal care products. Brands that handle namely Strepsils, Tussil, Woodwards, Bonjela, Scholl and Veet.
Managing globally recognize health (OTC) & personal care brands namely Strepsils & Optrex in a highly fast pace environment. Develop & implement brand strategy in conjunction with global direction to support overall business strategy, short, medium or long term. Identify and optimize the business opportunities to further drive the brands awareness, sales & profitability. Job responsibilities: Developing & executing annual / tactical marketing plan activities which inclusive of local media strategy, new product development, digital media approach and brand activation based on the current market and consumer needs in conjunction with the brand direction Responsible of total brand P&L to ensure the brand financials from net revenue to net profits is aligned with the company direction and maintaining it at a healthy level. Working across with different functions including regional team, supply, sales & finance to ensure commercial plans is successfully carried out within the timescale and to deliver the financials and share plans and targets. Identifying business issues / opportunities by having monthly business review and monitoring market performance to drive brand performance further with new/ innovative marketing initiatives. Working closely with trade marketing team to implement strategic pricing, product placement and distribution strategy which is in line with the brand direction and current market place needs. Managing global & local agency to ensure marketing campaigns, media production, and any other point of sales materials development is carried out within the given period and ensuring top quality work is delivered with allocated / under budget.
Given the opportunity to manage a few personal care products namely St Ives, Tresemme, Vaseline Men & Lactacyd. Develop strategic business and brand planning as well as tactical trade activities to increase brand awareness, sales & margin for the company. Job responsibilities: Develop & execute a 360 integrated marketing plan, direction and sales budget in order to meet year revenue target Plan & manage A&P budget to ensure each project ROI. Develop & execute strategic ATL, BTL & trade promotion to ensure the product is compatible in the market and to maximize the brand awareness with the given budget. Collaborate with multiple departments internally & externally to ensure the campaign / promotion activities are well executed in the market. Identify new market opportunity by evaluating & researching the current market place activities, performance, trends & needs. Manage inventory level to ensure all stocks / promotional stocks is adequate to fulfill all trade service level.
Exposure in brand positioning, brand building, market research, strategic planning, budget management and creative development. Job responsibilities: Present the developed pre-planning marketing concepts, directions & ideas of all the A&P to the managers and client. Consult and provide insightful and practical recommendation of marketing/ branding strategy and directions to the client by evaluating previous performance results, market trend and competitors’ business direction. Monitor competition by researching and studying current marketplace activities on products, promotions & other related information to ensure strategic competitive development on the advertising & promotions to the client. Collaborate with media partners and multiple departments from client’s side to co-ordinate & manage timelines on project delivery and organising work schedules to ensure efficiency. Rectify client complaints by identifying problems, developing solutions, and providing recommendations to management.