Singapore
"I was within and without, simultaneously enchanted and repelled by the inexhaustible variety of life" (F. Scott Fitzgerald, 'The Great Gatsby'). Writing passionately to capture the essence of desire and want.
Head all of Marketing and Communications strategy, as well as special digital projects that includes on-boarding, coaching and streamlining of workflow processes. Directly overseeing a team of 4.
Direct social and marketing communications including creative collaterals, content creation and copywriting to improve branding and reach. Manage internal communications including directives and internal newsletter to boost company culture and streamline internal communications. Launched new digital systems including CRM and LMS, and conducted on-boarding and training for staff with comprehensive guides and workflows. A 3-day virtual Digital Matriculation event was also organised to on-board clients onto the new LMS. Designed new branded stationery (folder, foolscap) with sustainable elements to further strengthen branding.
Digital Marketing management (FB/IG). Social media content creation and communications management (incl. digital enquiries). Email marketing campaigns. Spearhead sales campaigns digitally - including gaining and tracking leads. Conceptualising, directing and executing of digital campaigns on brand image awareness based on social engagement. Events planning. Sales analysis/report. Marketing expenditure management.
Content and copy creation for digital platforms including social media and Google My Business. Blog content generation and optimisation for SEO. CRM via emails and Facebook messenger.
Content planning and writer for clients’ accounts.