Taiwan
Dynamic professional with over 15 years of experience in the consumer electronics, computer peripherals, industrial communication, industrial automation, and industrial robotics industries. Demonstrated expertise in communication and product marketing strategies, coupled with a strong track record of success in budget allocation, exhibition organization, online/offline campaigns, and development of marketing collaterals. Proven ability to quickly grasp product technologies and adapt to market trends, supported by a flexible and persevering personality. Possesses an open-minded approach, high emotional intelligence, and the capacity to thrive under pressure, enabling the achievement of goals across diverse divisions and functions. Committed to driving success and consistently delivering exceptional results.
Managed and executed comprehensive global communications strategies for the business line electronics within the robotics division and foster engagement across international markets. - Contributed to the growth strategy and execution as part of the management team as communication partner for business line electronics, robotics division. - Collaborated closely with the global robotics communication team to translate the business line electronics strategy into a targeted global customer-focused communications plan. - Developed and implemented impactful communications tactics including thought leadership, external and social media, digital content, trade shows, events, and product communications to support positioning and growth for business line electronics. - Developed persuasive positioning and communications content targeting products and solutions within the business line electronics. - Managed a comprehensive communications calendar, including events, shows, media engagements, and speaking opportunities. - Led the development and execution of an internal communications plan to ensure clear direction and alignment within the business line electronics. - Collaborated with local communication counterparts to execute country-specific communications plans, including exhibitions, roadshows, media outreach, and online campaigns, to support positioning and growth. - Built a repository of reusable content in coordination with the global robotics communications to support global communicators in countries. - Cultivated a community of users, partners, and alumni through active engagement in social networks. Provided support to strengthen functional competencies across the business line electronics and associated country teams in collaboration with the global robotics communication team.
Marketing and communication owner for ABB robotics in Taiwan. Job responsibility includes but not limited to local marketing strategy, demand generation, campaigns, event, exhibitions, marketing collaterals and brand management for ABB robotics in Taiwan. - Collaborate with local division managers to consolidate and align the marketing strategy, fostering synergy between global directives and local market dynamics. - Cascade the global vision and strategy to the local level, ensuring seamless alignment and execution of initiatives, including campaigns, local events and exhibitions with clear market segmentation for effective branding and demand generation. - Responsible for digital and physicals campaigns with precise market segmentation to achieve dual objectives of brand establishment and demand generation. Segments include but not limited to semiconductor, electronics, auto electronics, auto tier 1, metal processing, info communication, education, and medical. - Employ a comprehensive approach that integrates global resources and local initiatives to launch impactful physical and digital campaigns aimed at generating leads. Utilize the Salesforce automation tool for efficient tracking and management throughout the process. - Oversee the creation and development of locally tailored marketing collaterals, aligning them with the global brand guidelines and objectives, to effectively communicate key messages and drive impactful engagement at the local level. - Proficient in effectively directing and supervising the local robotics marketing team to ensure optimal digital and traditional marketing performance and productivity.
Responsible for the marketing affairs for Industrial Communication products from Advantech iConnectivity Group. Product lines include Industrial Wireless, Device Servers, and Industrial Ethernet Switches. - In charge of around NT$ 3M budget allocation for global exhibition organization, marketing campaigns, and marketing collaterals for Advantech iConnectivity Group (ICG); - Responsible for product positioning and marketing strategies for Advantech ICG’s products including Ethernet Switches, Device Servers, and Industrial Wireless; - Coordinate sorts of local seminars/ workshops/ roadshows as well as oversea vertical exhibitions including IAS (Industrial Automation Show) in Shanghai, SPS IPC Drives in Germany, MITJ (Mass-Trans Innovation Japan ) and SCF (System Control Fair) in Japan and …etc.; - Initiate strategic online / offline marketing campaigns for ICG’s products and successfully enhanced the original marketing release path from one time release to three phase releases to facilitate internal sales process and successfully lead the latest IXM technology embedded EKI-7710 series Managed Ethernet Switch to win projects in the U.S., Europe, Malaysia, Singapore, and Japan before official product M/P stage.
- Lead a four member marketing team to work on marketing projects in Asia-Pacific marketing activities; - Plan and execute branding, advertising plans and implement public relations as well as marketing materials for Antec in Asia-Pacific; - Coordinate to build up strategic alliance with ASUS, GIGABYTE, MSI, NVIDIA, and INTEL to enhance Antec’s brand exposure in Pan Asia Pacific countries; - Assist sales representatives to build up channel marketing programmes and negotiate with distributors and channel members about the programmes in order to stimulate distributors and channel members to promote Antec products; - Coordinate press conferences, product launch events, roadshows, and exhibitions in Asia-Pacific countries. Appointed to be in charge of Computex Taipei, assist Beijing press conference and CES in the U.S.
- Appointed to be the owner for APAC media relationship, marketing plans, and events; - Responsible for integrated marketing plans, and successfully won opportunities to work with leading companies in the industry, including ASUS, GIGABYTE, MSI, NVIDIA, INTEL, and also gain chances to work with companies from different industries, such as Bazaar and TeSL to enhance Antec’s brand exposure in Pan Asia Pacific countries; - In charge of marketing collateral for APAC regions;
- Responsible for regional marketing for Australia, New Zealand, Japan, and Korea; - In charge of doing the copywriting and newsletters for both motherboards and graphics cards for two different brands under Palit Microsystems Ltd.; - Planed and execute the marketing materials for worldwide usage, materials include brochures, posters, and giveaway for all brands under Palit; - Appointed to be the bridge between sales, purchasing, and R&D department to coordinate the product data including product parts, accessories, and product photos.