United States
Digital ecommerce professional with experience managing product catalogs, merchandising strategy, ecommerce operations, and product data across global retail environments. Skilled in Salesforce Commerce Cloud (SFCC), product taxonomy, catalog governance, promotional execution, site optimization, and cross-functional collaboration. Proven ability to support high-volume product launches, improve product discoverability, maintain data integrity, and drive seamless customer experiences across ecommerce platforms.
• Manage product catalog accuracy and localize digital merchandising execution across North American storefronts while conducting ongoing site audits to evaluate product discoverability, taxonomy effectiveness, category structure, content quality, and customer journey optimization. • Maintain product data within Salesforce Commerce Cloud, including product titles, imagery, pricing, categorization, links, and merchandising attributes. • Partner with merchandising, inventory planning, marketing, and technology teams to support product launches and ensure timely execution. • Monitor sell-through performance and inventory availability through OMS reporting and collaborate with stakeholders to address performance gaps. • Build and QA promotional campaigns to ensure a seamless customer experience during key seasonal events. • Analyze site performance and customer behavior using Quantum Metric to uncover insights and support optimization efforts. • Support special projects and licensed launches by managing merchandising execution within Drive Commerce.
• Managed the setup and launch of licensed print-on-demand and dropship products for major entertainment releases and exclusive collections. • Maintained product categorization and merchandising accuracy through Salesforce Commerce Cloud workflows and approval processes. • Coordinated inventory management with supplier partners to maintain accurate stock availability online. • Resolved order and catalog-related issues through Oracle RMS while collaborating with cross-functional teams to minimize customer impact. • Supported ongoing ecommerce assortment expansion through efficient product onboarding and catalog administration processes.
• Acted as brand ambassador for luxury shoe pop-up to increase awareness and sales. • Assisted e-commerce manager to monitor gifting and product loans for influencers. • Fulfilled online and in-store sales through Shopify. • Participated in Mia Becar x Epona Valley collaboration launch party to provide customer service and deliver memorable event.
• Welcomed guests and delivered personalized customer service while supporting daily sales and store operations. • Assisted with merchandise presentation, inventory replenishment, and omnichannel order fulfillment to maintain an organized shopping experience.
• Co-founded and managed an apparel brand, overseeing product development, merchandising, inventory, and ecommerce operations. • Maintained product availability across retail and wholesale channels while coordinating inventory and order fulfillment processes. • Planned seasonal product launches and managed creative assets, including photoshoots, catalogs, and marketing materials. • Worked closely with manufacturing partners to develop new collections and guide products from concept through production. • Represented the brand at trade shows, cultivated wholesale relationships, and supported business growth initiatives.