Chicago, Illinois, United States
• Spearheaded portfolio margin enhancement through strategic cost reduction initiatives, improving profitability. • Drove over 20% YOY revenue growth for the Patient Hygiene & CHG portfolio by optimizing pricing strategies. • Directed the successful launch of a new product line, collaborating with cross-functional teams to ensure market readiness.
• Managed the development and optimization of Medline’s 24-hour Oral Hygiene kits for ventilated patients. • Collaborated with clinical staff to enhance training programs, ensuring effective product usage. • Worked directly with vendors to reduce costs and improve product gross margins. • Designed marketing materials, including brochures and flyers, to empower sales representatives.
• Collaborated with the Digital Marketing Team to enhance data analytics for social media strategies. • Conducted keyword research to optimize National Heritage Academies' ad performance. • Analyzed Facebook ad data to identify successful campaigns, contributing to enrollment objectives.