South Melbourne, Victoria, Australia
Marketing and communications professional with hands-on experience managing international FMCG and beauty brands, including Philips, Clarins, and Ovaltine. Skilled in developing data-driven strategies, executing multi-channel campaigns, and building strong client relationships. Previously served as Marketing Manager in Shanghai, leading brand strategy, market research, and campaign execution across digital platforms such as TikTok, Redbook, and Weibo. Recognised for delivering measurable results, from boosting engagement rates to driving successful product launches. Graduated with a Master of Business from Monash University in July 2025, combining practical marketing expertise with broader business insights. Trilingual in Mandarin, English, and Korean, with a strong cross-cultural communication background. Open to new opportunities and collaborations that bridge brands with diverse audiences.
Managed key accounts including Disney, Clarins, and Ovaltine, leading strategic marketing initiatives that enhanced brand presence in the China market. Directed pre-project negotiations and developed customised marketing strategies, resulting in improved campaign ROI and long-term client engagement. Coordinated cross-functional teams to ensure timely project delivery, achieving 100% on-time launch rate.
• Provided comprehensive services to international corporate clients including Philips, Anchor, Medela, Bayer HealthCare. • Conducted pre-project business negotiations, determined overall marketing directions and promotional strategies based on client requirements. • Crafted project proposals involving industry and market research, brand positioning, and strategic planning. • Skilled in utilizing various social media platforms like Tiktok, Redbook, Bilibili, and Weibo. Established tailored KOL networks to enhance targeted marketing strategies. • Project Highlights - Brand Strategy and Product Launch Support: Took charge of pre-launch market research, questionnaire development, and proposal integration. Successfully advocated for the adoption of proposed strategies, leading to ongoing preparations for client initiatives. - Market Research, Competitive Analysis, and Promotion Strategy Formulation: Contributed to campaign strategies for Philips Coffee Machine Y22, Philips OHC Oral Care Y22 Q2 Campaign, and Philips Beauty Hair Removal Device 2022 Q1 Campaign. - WeChat Official Account Operation Service: Managed data analysis and maintenance across various dimensions of the public account for Bayer's annual WeChat operation project.