Rachel Lee

Psychology & Marketing @ CWRU | 🎬 Content Creator (110k+)

Los Angeles, California, United States

About

Experience

  • Social Media Content Creator at TikTok
    Dec 2023 - Present · 2 yrs 8 mos

    - Grew a personal content brand to 110K+ followers, 25M+ total views, and 4M+ total likes - Collaborated with 20+ national brands: including Walmart, ANUA, and NARS.

  • Social Media Intern at LG Household & Health Care, Ltd.
    Jun 2024 - Aug 2025 · 1 yr 3 mos

  • Marketing Team Lead at Springfest CWRU
    Oct 2022 - Apr 2023 · 7 mos

    Spearheaded the Springfest marketing committee in theme building, merchandise creation, and social media management to promote CWRU's largest Spring semester social event.

  • Student Researcher at Weatherhead School of Management at Case Western Reserve University
    Oct 2022 - Dec 2022 · 3 mos

    Conducted 20+ interviews and observational studies on Gen Z digital media habits to analyze consumer preferences. Synthesized findings into insights on visual engagement and presented recommendations to LG executives to inform youth-focused marketing strategy.