Brooklyn, New York, United States
I'm a B2B product marketing leader with a hybrid background in creative storytelling and strategic execution—shaped by experience across technology, media, advertising, and film. I specialize in go-to-market strategy, brand positioning, and cross-functional leadership for B2B and tech-driven organizations. Currently at Altice USA, I lead go-to-market strategy, brand management, and sales enablement for B2B segments including Enterprise, Agent, VAR, and Carrier. I collaborate across Product, Sales, Legal, and Engineering to launch new products, develop data-backed campaigns, and deliver measurable results. I have also led the multicultural marketing strategy for Altice B2B which includes Hispanic, Black, AAPI, LGBTQIA+, and Women demographics. Additionally, I've led the B2B team through 4 branding transitions. Before Altice, I worked in brand strategy, international media distribution, and agency copywriting. I’ve launched inclusive marketing initiatives, produced award-winning films, and pitched winning ideas to C-suites and global CMOs. Whether I’m building a campaign, a product narrative, or a short film, my north star is always storytelling with purpose and precision. I hold a dual MBA/MFA from NYU, where I specialized in Marketing and Producing. I seek to combine my creative expertise, deep empathy with artists, and MBA toolkit in a strategic marketing role. I am proactive, hard-working, efficient, and always learning. I am a chaos-tamer. I am a storyteller with an MBA.
- Brand Management of B2B National Sales (Enterprise, Agent, Wholesale) segments; lead cross-functional teams (sales, product, research), to identify opportunities through data and insights, develop go-to-market strategy and brief agencies for 360 campaigns to communicate the following: launch, enhancement, or changes to brand and product offerings, and monitor KPIs to enhance success - Supervise agencies Y&R, Saatchi, Publicis, Bloom Media and internal creative services; oversee strategic territory, big idea, and campaign development, and manage asset creation and trafficking; redefined Enterprise segment working with Y&R to understand market white space and develop new positioning “Built on Human Connections” and campaign “Because Every Connection Counts” to launch brand in Dallas market - Oversee sales enablement across B2B, identifying marketing pain points from B2B sales channels via focus groups and recommending tactics to improve sales including custom flyers, pitch decks, email templates, newsletter, door tags, enablement tools, web user experience and tradeshow assets; overhauled Agent channel by uncovering insights that informed new strategy and creative handle “Together We Raise the Bar” - Bring new products to market by working with product, engineering, and creative agency to provide marketing support (web, digital, social, email) and sales enablement for the launches of SD-WAN, Managed DDoS Protection, Endpoint Security, Cloud Connect, Proactive Monitoring, BPTS, Secure Internet Plus, Business Connection Backup, ViewPoint - Drive brand storytelling and creative execution of booth and event materials at industry major tradeshows and online events to help promote new products and services and increase leads - Partner with Government Affairs team to promote relief efforts including Save Small Business Fund, and Coalition to Back Black Business via email, blog, and social - Recruit, train, and provide ongoing management to a team of 2 sr. specialists
- Constructs go-to-market plans that support Acquisition, Customer Base Management & Multi-cultural campaigns to communicate the following: launch of new product offerings; changes to product offerings; enhancements to existing products offerings; and cultural events - Oversees development of marketing tactics from concept to execution including mass campaigns, direct mail, email, web, social, digital media, internal communications, educational materials, sales collateral/support and tutorials - Monitors campaign results and recommends enhancements to maximize results - Works on a day-to-day basis with outside agencies/vendors to maximize the quality and effectiveness of the work and ensure on-time, on-budget, and on-strategy delivery of creative that is within brand guidelines - Champions the customer experience and support continuous innovation in CRM, including testing methodology, measurement, creative, tools and more - Leads sales enablement across B2B which includes owning the relationship with our creative vendor and design, development and launch and production of sales enablement tools including flyers, pitch decks, door tags, info sheets, etc aimed at targeting new and existing customers and key accounts - Manages team of 2 marketing sr. specialists
Movie Marketing, Distribution, & Exhibition
Worked with a team of 5 to refine brand pillars and experience platforms; final deliverable: presentation to senior leaders with well-developed marketing and innovation recommendations • Revamped customer facing narrative for brand to improve resonance with Millennial and Gen Z audience • Conducted market and ethnographic research to understand consumer needs and gather insights on payments ecosystem • Gathered client feedback on team's situational assessment to incorporate into final client recommendations • Developed new enhanced platform and social media strategy, working hand-in-hand with designers to bring visual concepts to life • Selected as a winning team to present to Mastercard Global CMO, Raja Rajamannar