Los Angeles Metropolitan Area
I’m a product leader with 20+ years building consumer experiences that help people learn, grow, stay motivated, make decisions, and improve their daily lives. My work spans health and wellness, behavioral change, real estate, community ecosystems, and large consumer platforms—always with a focus on clarity, connection, and meaningful impact. I’ve led product, design, and content organizations across companies of all sizes, from early-stage teams to multi-million-user platforms. I’m known for pairing strategic vision with hands-on execution—moving fluidly between long-term direction and the day-to-day work required to ship, learn, and iterate. My approach blends behavioral insight, user-centered design, and data-driven experimentation. I build teams that care about the craft, understand the “why,” and stay close to real user needs. Collaboration and alignment are central to how I lead; I work deeply across engineering, design, content, marketing, and data to translate mission into measurable outcomes. I take mentorship seriously and am at my best when helping teams grow—whether by strengthening product thinking, improving decision-making, or building confidence in ambiguity. Above all, I care about creating products people rely on, return to, and benefit from in their everyday lives.
Brought in to lead the strategic rebuild of V Shred’s core coaching and app experience, with a focus on product modernization, AI-enabled personalization, and stronger cross-functional alignment. Operating as a hands-on executive product lead, I defined the vision for the next-generation platform, selected and onboarded external development partners, established product processes, and mentored the internal team across product, design, and engineering. Work included setting long-term strategy, structuring the rebuild roadmap, and strengthening product fundamentals to enable higher-quality delivery and faster iteration across the organization.
Led the end-to-end consumer experience across buyer, seller, and owner journeys, with a strong focus on mobile transformation and an app-first strategy. Oversaw core surfaces including search, listings, homepage, registration, and personalization. Partnered closely with design, engineering, marketing, and data to strengthen product quality, accelerate experimentation, and modernize foundational systems. Also led SEO strategy and major initiatives that improved discovery, decision support, and long-term engagement across a two-sided marketplace.
Led product and design for all Beachbody digital experiences across Beachbody On Demand and TeamBeachbody, including subscription fitness and nutrition programs, community features, and robust commerce flows for subscriptions, supplements, and gear. Oversaw customer-journey design, Coach communication experiences, and platform tools supporting business operations. Partnered cross-functionally across content, engineering, data, and marketing to improve engagement, strengthen retention, and modernize core systems. Drove behavior-change–oriented product strategy, habit-building program structures, and iterative experimentation that supported millions of members.
Led product strategy and execution for Beachbody’s digital ecosystem across web, iOS, Android, Roku, and Fire TV. Oversaw user research, UX, design, and product development for Beachbody On Demand, My Challenge Tracker, and early Nutrition+ initiatives. Drove improvements to engagement, consistency, and subscription value through streamlined journeys and cross-platform experience quality. Partnered closely with engineering, program management, QA, marketing, and content to modernize systems, accelerate experimentation, and strengthen day-to-day product operations.
Led the LIVESTRONG.COM business with full P&L ownership, driving audience and revenue growth through product, content, SEO, and operational strategy. Managed cross-functional teams across product, business operations, editorial, design, and SEO, with dotted-line oversight of engineering and sales. Launched and optimized key initiatives that strengthened engagement and positioned the brand for long-term growth.
Led the relaunch and modernization of LIVESTRONG.COM, driving significant year-over-year audience and engagement growth. Oversaw product development, UX/design, apps, tools, and community features across web and mobile. Managed cross-functional execution, defined the product vision and roadmap, and partnered with the LIVESTRONG Foundation on shared initiatives.