Greater Boston
I am currently a Marketing Assistant at Barracuda Networks, where I support the MSP Marketing Operations team by maintaining customer and partner datasets, strengthening audience segmentation, and ensuring data integrity across marketing platforms. In this role, I collaborate with cross-functional teams to support targeted campaigns and develop insights that inform more effective communications and outreach strategies. I graduated from the University of Massachusetts Amherst with a B.A. in Public Relations and a minor in Integrated Marketing Communication. During my time there, I served as President of the university’s chapter of the Public Relations Student Society of America, where I led recruitment initiatives, coordinated professional development programming, and helped grow engagement within the chapter. My background blends communications, audience insight, and campaign support, and I am particularly interested in publicity and strategic communications roles where data and storytelling work together to shape compelling narratives and meaningful brand visibility. I have always been fascinated by the many facets of communication and how they can be leveraged to innovate, influence, and drive meaningful outcomes. Public relations and strategic communications excite me because they offer a gateway into virtually any industry, allowing me to blend creativity with data, storytelling with strategy. My professional interests include integrated marketing communications, advertising, and publicity. Outside of work, I am a music lover, mystery novel collector, and fashion enthusiast. Please feel free to connect if you believe my background and interests align with your strategic communication needs.
January - December 2026 - Maintain and organize 20,000+ customer and reseller records to support audience segmentation and targeted marketing and communications campaigns - Perform high-volume data entry and validation across 5,000+ records, improving CRM data accuracy used for campaign planning and audience insights - Build and manage Marketo programs, create smart lists and audience segmentation logic, and maintain CRM data workflows to support targeted marketing campaigns and lead management initiatives - Support Salesforce account administration by updating account fields, managing contact records, and assisting with data hygiene across 3,000+ partner and customer accounts - Collaborate with marketing and operations teams to prepare segmented datasets for 4+ campaigns, enabling more tailored messaging to priority partner and customer audiences
- Oversaw communications for the Department of Campus Wellbeing and Safety. - Managed content creation, scheduling and community engagement for multiple social media accounts, bringing awareness to addiction. - Utilized social listening tools to monitor brand sentiment and respond proactively to customer inquiries, improving overall engagement.
- Facilitated a seamless transition for the PR Concentration's freshman class into their higher education journey. - Addressed and resolving student questions regarding procedures, policies, and administrative matters. - Supported a variety of college-wide administrative projects to fulfill organizational objectives.
- Lead an eight-member executive board to efficiently manage chapter operations and initiatives. - Managed up to six concurrent projects, ensuring timely delivery and quality while coordinating team efforts. - Designed a strategic recruitment campaign incorporating targeted messaging, branded materials, and digital engagement, driving a 37% increase in membership. - Increased funding by 200% by negotiating with Nationals to reimburse the chapter 15% of membership dues.
- Created an interactive blog forum that enhanced student engagement by providing valuable information. - Leveraged Canva and WordPress to design and promote the blog, driving a 300% increase in user engagement. - Utilized trend-forecasting to capture member's attention, which established trust among my entire chapter, ultimately leading to my presidency.
- Gaining in-depth knowledge of the public relations industry, including media relations, branding and strategic communication processes. - Networking with industry professionals to gain insights into PR best practices, career development and emerging trends. - Actively participating in crisis communication simulations, developing skills in real-time decision-making, damage control and stakeholder communication.
- Acted as a liaison between management and up to 24 patrons at a time, effectively addressing concerns, providing an elevated atmosphere and ensuring a seamless dining experience. - Established and maintained strong relationships with diverse clientele through attentive service, fostering positive interactions and representing the establishment in a professional manner.