Singapore
Experienced visionary Business Lead with demonstrated achievements in the Beauty & Health Retail Industry. Drive Watsons to be the leading skincare & cosmetics market leader for year 2016 -2019. P&L leadership role to transform business & improve profitability via strategic growth engine. Over 20 years of experience in P&L management, commercial management, brand marketing, channel expansion, product development & optimization. Skilled in negotiation, consumer Insight, category management, inventory control & promotion matrix. Focus to achieve revenue & profit target set, drive new customer acquisition, increase digital/omni channel penetration with strong strategies & business goals. Revenue & Profit – Set budget plan on sales turnover & review the performance in conjunction with market situation / business shift. Drive New Customer Acquisition – work with key partners/ retailers to tap on their customer data base to drive strong CRM program to recruit & retain new customer loyalty. Drive best practice in best-in-class digital marketing & evaluate performance marketing KPI with key launches Launch successful Anessa E-stores at marketplaces with outstanding top 3 ranking within 1st year launch. Drive Successful launch of Shiseido 's Premium skincare brand , Elixir 1st Flagship store at Ngee Ann City in Jul 2022.
Responsible for overall company's profit & loss via strong business transformation & collaboration across different business unit to drive overall Company brand value & strategy. Continual business growth engine in the area of digital transformation, customer centric journey thru strong CRM penetration, assortment optimization across Retail, Wholesales & Ecommerce Channels. Over 20 years of experience in P&L management, commercial management, brand marketing, channel expansion, product development & optimization.
Formulate and implement effective and competitive business strategies and operational processes to drive business growth, improve work processes, embrace culture transformation & anchor on company core value. Lead a highly motivated team by coach, align and guide in all commercial aspects of the business. Ensure a success driven, collaborative oriented environment within the cross functions & across all regional affiliates in APAC regions. Focus to achieve revenue & profit target set, drive new customer acquisition, increase digital/omni channel penetration with strong strategies & business goals. Revenue & Profit – Set budget plan on sales turnover & review the performance in conjunction with market situation / business shift. Maximisation of the operating profit via control of fixed & variable spend in the areas of marketing expenditure, capex, personnel cost, freight & warehousing cost. Drive New Customer Acquisition – work with key partners/ retailers to tap on their customer data base to drive strong CRM program to recruit & retain new customer loyalty. Drive best practice in best-in-class digital marketing & evaluate performance marketing KPI with key launches Drive strong collaboration with key partnerships omni-channel platforms to deliver strong GMV performance Always mindful to upkeep company high social responsibility status through appropriate campaign strategies with right risk assessment appropriately. Achievement: Successful launch of Anessa official E-store launch at marketplaces which secures Top 3 ranking in the SunCare category in 2021. Successful Launch the 1st Elixir Premium Skincare Flagship store in Jul 2022 at Ngee Ann City Shopping Centre. Re-launch the Shiseido Life Quality Centre (SLQC) which is designed to empower and support those with serious skin concerns in 2022 Organize the Lavender Ring Makeup Photos with Smiles initiative with local NGO partner, Singapore Cancer Society (SCS) & Japan Creative Centre.