Andover, England, United Kingdom
Marketing Manager and strategic marketing professional with extensive experience building brands, leading marketing functions, and delivering growth-focused campaigns. Experienced in developing marketing strategies that increase visibility, generate leads, and support commercial objectives. Skilled in brand development, digital marketing, creative direction, PR, website management, SEO, and AI-driven marketing innovation. Passionate about combining creativity, data, and technology to deliver measurable business results.
As Marketing Manager at The Platform Lift Company, I lead the company's marketing function and shape strategic initiatives that support business growth, brand development, and commercial objectives. I manage the in-house marketing team and external agency partners, overseeing the planning and delivery of integrated multi-channel marketing campaigns across digital and traditional platforms. My role focuses on driving brand awareness, generating qualified leads, and strengthening market presence through data-driven marketing strategies. Key responsibilities include: • Developing and executing the company's marketing strategy aligned with wider business goals and growth targets. • Leading brand development and creative direction across websites, social media, email marketing, paid advertising, PR, and offline marketing materials. • Planning and delivering integrated campaigns in collaboration with sales and cross-functional teams to maximise engagement, lead generation, and commercial performance. • Managing website content, marketing communications, campaign assets, and performance reporting to improve customer engagement and ROI. • Monitoring analytics and campaign performance, providing insight-led recommendations to optimise marketing effectiveness and business impact. • Managing marketing budgets and supplier relationships to ensure efficient delivery of high-quality marketing activity. • Supporting wider business development initiatives, operational improvements, and the implementation of AI and automation tools to drive innovation and efficiency. • Passionate about combining strategic thinking, creative marketing, and technology to deliver measurable business growth and strengthen brand positioning.
Led the development and delivery of the company's marketing strategy, brand positioning, and communications activity, helping to strengthen market presence, increase brand awareness, and support commercial growth objectives. Key responsibilities included: • Developing and implementing strategic marketing initiatives to enhance brand recognition and increase visibility within key markets. • Leading brand development and ensuring consistent messaging across all marketing channels and customer touchpoints. • Creating and delivering integrated marketing campaigns across digital platforms, PR activity, email marketing, and industry publications. • Managing website strategy, content, and performance optimisation to improve user experience, lead generation, and online engagement. • Monitoring campaign performance and marketing analytics, providing insight-led recommendations to maximise effectiveness and return on investment. • Producing press releases and building strong relationships with industry media to secure coverage and strengthen brand reputation. • Collaborating closely with the sales team to support lead generation activities, improve conversion opportunities, and align marketing initiatives with business objectives. • Identifying new opportunities to increase audience engagement, improve marketing performance, and support long-term business growth. Focused on combining strategic marketing, brand development, and data-driven decision-making to deliver measurable results and support wider organisational objectives.
Provided strategic marketing consultancy, brand development, and creative design services to a diverse portfolio of businesses, helping organisations improve visibility, strengthen brand identity, and achieve commercial growth objectives. Key achievements and responsibilities included: • Developing tailored marketing strategies to differentiate brands, increase customer engagement, and support business growth. • Delivering creative design projects from concept through to completion, including brochures, marketing collateral, promotional materials, and brand assets. • Designing, developing, and managing websites, improving functionality, user experience, and lead generation performance. • Identifying and implementing online sales opportunities through e-commerce platforms, digital marketplaces, and Amazon integration. • Executing SEO and content optimisation strategies to improve search rankings, website traffic, and digital visibility. • Managing multiple projects simultaneously, coordinating with clients, suppliers, printers, and external partners to ensure successful delivery within budget and deadlines. • Providing performance analysis, strategic insight, and actionable recommendations to help businesses maximise marketing effectiveness and commercial results. • Supporting organisations in evaluating marketing activity, identifying growth opportunities, and implementing continuous improvement initiatives.