Pittsburgh, Pennsylvania, United States
I am a serial entrepreneur. Fearless. A commitment to success like no other. Forbes, Entrepreneur of Impact 2025 Nominee, and TV Host at American Dream TV. This Emmy-nominated show features the most coveted homes, local events, and business owners in Pittsburgh's market. With over 15 years of experience in the real estate industry, I am also a Global Real Estate Advisor at Piatt Sotheby's International Realty, a leading luxury brokerage network with a global reach and reputation. As a TV Host, I enjoy creating and delivering engaging and informative content showcasing Pittsburgh's lifestyle and culture. As a Global Real Estate Advisor, I help clients find and co-own their dream second homes as a certified Pacaso Home Specialist, and I lead The Lacek Group, a team of residential and luxury global partners who specialize in new construction, urban infill, LEED certified, AAC Concrete and passive homes. For consecutive years, I am honored to be recognized as one of the Who's Who in Residential Real Estate. I am passionate about supporting philanthropic causes Susan G. Komen, Lemieux Foundation, Cystic Fibrosis, Cancer Research, Leukemia and Lymphoma Society to name a few.
Vice President of Business Development & Marketing – MOTIVA Properties Drive growth, brand strategy, and builder partnerships for a forward-thinking real estate and development firm. Lead initiatives that position MOTIVA as a premier choice for luxury and sustainable housing. Business Development & Partnerships • Develop and execute growth strategies to expand residential and mixed-use projects. • Identify and negotiate partnerships with builders, developers, and investors to secure new opportunities. • Build and maintain relationships with architects, contractors, lenders, and community leaders to strengthen market presence. Marketing Leadership • Direct brand strategy and creative direction across digital, print, social, and experiential channels. • Oversee high-impact campaigns, email marketing, and PR to drive qualified leads and elevate brand identity. • Manage advertising budgets, performance metrics, and ROI for all marketing initiatives. Sales Enablement & Builder Representation • Serve as primary liaison for builder clients, guiding market positioning, pricing, and promotional strategies. • Coordinate with sales teams to create marketing collateral, model-home experiences, and launch events. • Provide market analysis and data-driven insights to support sales goals and inform decisions. Team & Project Management • Lead and mentor cross-functional teams of marketers, sales associates, and creative partners. • Establish KPIs, monitor progress, and ensure timely delivery of campaigns and development milestones. • Oversee vendor relationships, contracts, and budgets to maintain operational efficiency. Innovation & Community Engagement • Track real estate trends and emerging technologies to keep MOTIVA ahead of market shifts. • Introduce innovative tools such as virtual tours, AI analytics, and targeted advertising. • Represent MOTIVA at industry conferences and community events to build brand authority and foster goodwill.
I am thrilled to announce my new position as a National TV Host for an Emmy Nominated “REAL” TV Show, American Dream TV. Not scripted, actual reality, and a hosting experience with curated content for Pittsburgh’s Real Estate Market! Each segment will include a local featured topic. I have humbly accepted this opportunity and look forward to covering the most coveted homes in Pittsburgh, local events, and interviews with business owners, Pittsburgh Celebrities, Movers, and Shakers of the local area. I will feature notable events that Pittsburgh is known for, all to showcase on national TV. The show will be aired on a national network in August and can be streamed online through Roku, Apple TV, and Fire TV. Not to mention our social media, The Lacek Group PA on Facebook and Instagram, TikTok, and YouTube!
The Sotheby’s International Realty network currently has more than 20,000 affiliated independent sales associates located in approximately 850 offices in 65 countries and territories worldwide. Piatt Sotheby’s International Realty listings will be marketed on the sothebysrealty.com global website. In addition to the referral opportunities and widened exposure generated from this source, the firm’s brokers and clients will benefit from an association with the Sotheby’s auction house and worldwide Sotheby’s International Realty marketing programs. Each office is independently owned and operated.
The Downtown Business Connection is a referral group whose members are dedicated to supporting each other's bottom lines to the generation of business leads. Currently the president of this organization.
Full Time Real Estate Agent Specializing in Short Term Housing Buyers Agency Sellers Agency Residential, Commercial, Leasing "I used to fit jeans on everybody, now I am fitting homes for your lifestyle..."