Hertford, England, United Kingdom
Strategic Head of Marketing, with 15 years professional experience and a BA (Hons) degree in Marketing. Successful in driving business development and generating ROI through the integrated management of online and offline marketing communications. Skilled in strategic marketing, business development, digital marketing, SEO, copywriting, PR, social media, CRM, events management and corporate networking.
Managed the full B2B and B2C marketing & PR strategy. Oversaw and measured return-on-investment for all online and offline marketing activities, successfully driving brand awareness, product sales and product distribution.
Management of all B2B marketing activities across Europe. Proactively planning and executing company events, web, social media, CRM, thought leadership and lead generation initiatives, including the preparation of client presentations, tenders and RFI’s. Working closely with the Board of Directors and sales team, to ensure all KPI’s are achieved in supporting client retention and growth.