New York, New York, United States
At Spark Foundry, our team drives media negotiation strategies that resonate with diverse audiences, leveraging my Culture and Media degree from The New School and a robust foundation in communication. My role as Senior Associate Negotiator encompasses live event production and product marketing, ensuring that every campaign we deliver is fined-tuned to client objectives. Previously with Evergreen Trading, our focus on optimizing media investments taught me invaluable lessons in precision and efficiency. The expertise in ecommerce and digital marketing I honed at STIVALI NEW YORK now informs my approach to crafting compelling narratives that engage and convert, underscoring my commitment to sustained growth and innovation within the dynamic media landscape.
• Managed campaign schedules for 7 brands across 10 U.S. markets, ensuring alignment with budgets and KPIs. • Coordinated operations among internal teams, clients, and vendors, maintaining comprehensive documentation and status updates. • Negotiated rates down by up to 20%, overseeing multiple campaigns with yearly budgets up to $20M. • Mentored entry-level associates on key processes, enhancing team efficiency and knowledge sharing.
• Built and managed media schedules while monitoring delivery and tracking inventory. • Updated Nielsen and Comscore reports to identify discrepancies for post-buy recommendations. • Collaborated with station, sales, and finance partners to resolve order changes and billing issues under tight deadlines.
-Run advertising campaigns on Facebook and Google -Track demographics to optimize target audience reach