San Diego Metropolitan Area
• Integrated Google One Tap, driving a 25% increase in account creations over traditional SSO. • Increased landing page optimization by 38% for referral traffic to account creation and email sign-ups by 10% to account creation. • Migrated 3rd party incentive vendor APIs, which improved our scalability & payout methods while decreasing CX tickets by 92% YoY. • Integrated the referral infrastructure with PartnerStack's APIs and ecosystem, expanding referrer reach by 100k+ SMB consultants. • Refactored our review flows with algo updates & AI, dramatically increasing G2 ratings, resulting in Gusto at #1 for Payroll and SMB Software of the Year 2024.
• Streamlined the onboarding flow with new UI/UX and increased Sales interaction through scheduling a call CTA, driving a 51% onboarding lift from account creation to first client add. • Increased visits to account creation on paid landing pages by 94% by reverse engineering B2B LPO, cross-pollinating internal learnings & increasing sign-up methods. • Productionized two accountant referral programs: one for accountants referring non-revenue sharing clients (grew 248% YoY) and accountants referring other accountants (grew 343% YoY). • Grew organic traffic by 215% YoY. The focus and main organic driver was transcribing 100+ long-form digital assets into 400+ fragmented, blog-style written posts. This allowed us to fast-track content through legal and compliance processes, driving immediate impact. • Launched our largest live & virtual event of the year, Gusto NEXT, in its inaugural year. Drove outreach (on & off-site), exceeded event sign-up goals, and built out the gated event microsite w/ live stream & community interactions.
• Developed the product & growth marketing strategy for a two-sided marketplace. Managed Product, Growth, SEO, Nonprofit & Marketing teams with 17 members. Ran 300+ CRO & SEO experiments, with a 40% win rate. • Built and launched a coupon marketplace to 6M monthly visitors, 1M cash-back users, and 100k browser extension users, increasing revenue to $20M annually. • Developed a SaaS platform for 20,000+ nonprofits, driving online fundraising efforts and deep merchant integrations. • Built unique partnerships with Apple + cashback donations and Priceline.com checkout with charity giving.
• Spearheaded the development and implementation of the "Walk In Their Shoes" book campaign, resulting in increased book sales through email, social media, and annual giving hooks on donation pages. • Redesigned the website on a conservative budget, transitioning it from a static HTML site to a robust CMS website in less than two months. • Integrated Classy.com into the new website CMS platform, seamlessly blending personal & team fundraising subdomains into the site.