Tartegnin, Vaud, Switzerland
Coordination of the yearly planning with each market Involved in the elaboration of the strategic plans. Target analysis (sales, distribution, profitability, etc.) and recommendations. Participation to the elaboration of action plans to reach these targets.
Lead a high-performance international commercial team of ~45 (10 direct reports), driving global sales growth, developing leadership, talent pipeline & performance culture. • Own the definition and execution of short-, mid-, and long-term commercial strategy across all distribution channels — omni-channel: wholesale, retail, e-commerce — ensuring seamless customer journey and integrated sales operations. • Manage full P&L for all international entities: revenue & margin targets, cost control, pricing strategy, financial forecasting, budget setting & risk management. • Open, launch and scale boutiques in strategic markets: Doha (2024); Riyadh (2025); opening 3rd internal boutique in Japan – Osaka, Hankyu Umeda. Lead site selection, boutique concept fulfillment, staffing, rollout and brand alignment. • Key account & partner management: build deep relationships with major wholesale clients, distributors, retail partners; negotiate contracts; optimize channel mix & allocation. • Use data / market intelligence: analyze competitive landscape, market trends, customer behavior; set KPIs, measure performance & adapt strategy. • Lead cross-functional collaboration: working with marketing, product, operations, CRM, customer service to ensure brand consistency, product offering alignment, supply chain & inventory management. • Ensure exceptional customer & boutique experience standards; oversee staff training & coaching (sales, luxury service, product knowledge). • International / cultural agility: adapt strategy & execution to local market context (regulations, consumer behavior, competitive dynamics). Travel & presence in key markets to steer execution. • Innovation & digital transformation: integrate digital tools (CRM, analytics, online/offline integration), drive ecommerce growth, explore new sales platforms or partnerships.
Key point of contact at headquarter for MEI and ASIA (transversal Management of 7 markets / 7 Brand Managers) Coordination of the yearly planning with each market / elaboration of the strategic plans. Weekly monitoring of Sales targets (sales estimates per area and network) Follow-up of sales KPI'S : sell-in, sell-out, stocks rotation, stock aging, buybacks Challenge and implement Commercial Terms: Margins, Target bonuses and Incentives Business development: assessment of local networks/partners, market recommendations to open Internal boutiques, External boutiques and Shop-in-Shops Market support: product allocations, definition of product assortments Events / International brand platforms: preparation and coordinations of the sales tools Transversal projects: network Retailization, travelling collections, SIHH/Watches and Wonders preparations
Context I dealt with the market dynamics and company growth after the takeover of Matra Responsibilities • Managed ten Sales Representatives and three Sales Assistants • Recruited and trained, including field training and selling technique coaching • Drove retail business, reported sales and checked customer finance balance statements • Responsible for the annual retail business plan and activity reports for the board • Participated actively in product development and international trade shows, including Eurobike • Negotiated with specialized wholesalers, including Culture vélo, Mondovelo and Altermove • Transversally managed the supply chain, communication and after sales Key Results • Merged and organized the new sales force, Matra and Easybike-solex • Participated in the relaunch of the Solex brand, January 2017, link to page • Ensured and maintained a stable 2016 turnover of Matra after a 40% decrease in 2015 due to the takeover and achieved double sales on Easybike
Context I managed the important growth of the culinary category, boosted by the cooking bag success, despite the increase in competition and their massive distributor brand product launches Responsibilities • Defined the annual business plan on broth, soups and mashed potatoes • Recommended to customers assortment, promotion and merchandising • Managed budget of accounts and promotions • Participated in annual agreement negotiations: four rounds Key Results • Strengthened the Carrefour partnership, Maggi assortment development by 20% and increased the area of broth shelves by 7 meters
Defined and communicated the sales targets to the sales force (KPI’s) Recruited and coached the new representatives
Implemented a global CRM tool for the beverage trade team in France