San Diego County, California, United States
I currently serve as VP of GTM Engineering and unicorn software company Apollo.io, focused on leveraging cutting-edge GTM strategies to redefine lead generation and enhance client engagement. My work has centered on utilizing advanced AI techniques, including Power-up Prompts and Agentic Workflows, and collaborating with teams to implement Managed Configuration solutions on the Apollo Platform. My expertise spans strategic marketing management (4X CMO) and leadership positions at fast-growth organizations (incl 3 successful Exits). As a certified AI Champion and a dedicated advisor at BrightLoop, I am committed to exploring new frontiers in technology to empower businesses and build impactful solutions.
• Spearheaded initiatives at Apollo Labs to revolutionize lead generation through innovative AI strategies. • Employed cutting-edge AI techniques (esp Power-up Prompts and Agentic Workflows) to enhance client growth and engagement. • Collaborated with teams to develop Managed Configuration solutions on the Apollo Platform.
Led strategic marketing efforts for company widely regarded as the top lead generation software and services firm. 4X Inc5000 Fastest Growing Companies in America. Grew to >1,200 employees.
Developed and executed a comprehensive inbound marketing strategy that significantly increased key metrics, including ARR, MQLs (10X), and traffic.
Oversaw the entire marketing mix -- Strategy resulted in a 3-5x increase in visits, leads, and revenue through a data-driven approach