Singapore
Owning and scaling Workato’s go-to-market strategy in Korea, driving end-to-end demand generation, brand building, and community-led growth in a high-growth market. Key responsibilities & impact: • Drive demand generation & pipeline growth • Lead trade shows & field marketing • Execute brand partnerships & collaborations • Build and grow owned media channels • Lead community building initiatives • Develop high-impact content & campaigns • Lead localization strategy
• Developed and executed data-driven marketing and business strategies to enhance brand positioning and increase impact across APAC, driving $8M in partnership revenue. • Evaluated and optimized marketing performance using data analytics, refining user acquisition and monetization strategies to drive revenue growth and engagement. • Led quarterly business reviews (QBRs) and developed strategic presentations for key partners, providing performance insights and growth recommendations. • Developed and refined localized marketing strategies, ensuring culturally relevant messaging and positioning to maximize audience adoption and engagement. • Managed end-to-end campaign execution, ensuring timely asset delivery, localization, and effective activation across digital and offline channels. • Spearheaded integrated marketing campaigns to support enterprise sales pipelines, leveraging event marketing, social media, webinars, and digital advertising. • Orchestrated cross-functional collaboration between sales, marketing, and product teams to ensure seamless product launches and optimize content distribution strategies. • Led strategic go-to-market campaigns by analyzing market trends and consumer insights to drive user engagement and brand growth.
• Analyze the clients’ competitive landscapes and APAC markets and understand their business objectives and go to market strategy to improve affiliate marketing strategy. • Build GTM insight and strategy for brands to hit the campaign targets and engage the customers in affiliate marketing • Manage full ownership of accounts and become a trusted advisor for day-to-day clients, and develop Key Account Plans for clients by building milestones to track improvement in relationship /revenue • Work closely with more than 200+ global marketing channel (content, paid media, loyalty, affiliate) and develop marketing strategy with solid performance • Understand performance data and develop strategy and insight for each campaign and working with data analyst team to build actionable strategy to hit campaign goals. • Work cross-functionally with various teams including product team, legal team, data analyst team, and design team to drive and deliver solid outcome • Actively engage with clients and stakeholders, helping to educate them on benefits of channel to drive new product adoption and performance improvements