Pakistan
Helping brands, startups, and growing businesses scale profitably through performance marketing, data driven strategies, and growth focused operations. I am a Performance Marketing & Growth Specialist with 7+ years of experience helping brands build scalable marketing systems across Meta, Google, LinkedIn, and TikTok Ads. My expertise lies in planning and optimizing full funnel paid media strategies, improving customer acquisition efficiency, and turning marketing investments into measurable business growth. My experience spans multiple industries including skincare & beauty, fashion, logistics, home improvement, service businesses, financial services, healthcare, fitness, digital marketing, automation, and AI-driven startups. Working across both B2C and B2B markets has enabled me to develop versatile performance marketing strategies focused on customer acquisition, lead generation, and scalable growth. Previously, I was the first employee at SKIN Deep, where I played a key role in scaling the brand from an early stage startup into a 50+ member organization. My experience across marketing, supply chain, operations, and business strategy helped me understand how different functions work together to build sustainable growth. Today, I help brands optimize their paid media performance, improve conversion journeys, and build scalable growth systems ensuring marketing drives not just traffic and leads, but long term profitability. Open to remote opportunities, consulting projects, and collaborations in performance marketing, growth marketing, and e-commerce. ๐ ๐๐๐ญ๐ฎ๐ซ๐๐ ๐๐ค๐ข๐ฅ๐ฅ๐ฌ & ๐๐ญ๐ซ๐๐ง๐ ๐ญ๐ก๐ฌ โข Performance Marketing โ Meta, Google, LinkedIn & TikTok Ads, full funnel campaign strategy, optimization, and scaling. โข E-Commerce Growth โ Shopify management, conversion optimization, customer acquisition, and revenue focused strategies. โข Lead Generation โ Building and optimizing campaigns focused on qualified leads, CPL improvement, CRM integration, and funnel performance. โข Data Driven Marketing โ Campaign analytics, attribution, reporting, forecasting, and performance insights. โข Brand Scaling โ Helped scale SKIN Deep from startup stage to a million dollar skincare brand with a 50+ member team by driving growth across marketing, operations, and strategy. โข AI-Powered Marketing โ Leveraging AI tools for creative development, content production, and marketing efficiency.
1. Led end to end performance marketing initiatives across Meta, Google, and LinkedIn Ads for B2C and B2B brands, aligning paid media strategies with business growth objectives. 2. Planned, executed, and scaled full funnel paid media strategies across TOF, MOF, and BOF stages, optimizing CTR, CPC, CPL, CPA, ROAS, ACoS, CAC, LTV, and CVR. 3. Conducted audience research, competitor analysis, customer insights, and funnel diagnostics to develop data driven campaign strategies and improve targeting efficiency. 4. Developed and executed creative testing frameworks through A/B testing ad copies, hooks, visuals, formats, and placements to improve engagement, conversion rates, and campaign profitability. 5. Optimized customer journeys by aligning ad messaging, landing page experience, funnel stages, and conversion intent to improve CPL, CPA, and overall marketing efficiency. 6. Scaled profitable campaigns while managing monthly advertising budgets, maintaining strong ROAS, improving ACoS, and driving sustainable growth for e-commerce and lead generation businesses. 7. Implemented conversion tracking and attribution frameworks, including Meta Pixel, Google Tag Manager, GA4 events, LinkedIn Insight Tag, standard and custom events, event mapping, and ad destination tracking. 8. Collaborated with CRM and automation teams to integrate advertising platforms with Go High Level (GHL), HubSpot, and other tools to improve lead quality, follow-up automation, and sales velocity. 9. Analyzed campaign performance using Meta Ads Manager, Google Ads, GA4, LinkedIn Campaign Manager, and reporting dashboards to generate insights and optimize media investments. 10.Managed campaign workflows through Slack and ClickUp while staying updated with platform changes and testing emerging advertising features.
โข Develop & Execute E-commerce Marketing Strategies: Collaborated with in-house and external marketing teams to run ROI-positive Meta and Google Ads campaigns, influencer partnerships, and email marketing funnels. Drove customer acquisition, retention, and ROI through targeted audience segmentation and campaigns testing's. โข Website & Platform Management: Oversaw all Shopify operations including product listings, pricing, discount logic, inventory syncing, and third-party app integration's. Ensured seamless coordination between online channels and warehouse for real-time order fulfillment and inventory visibility. โข Optimize Supply Chain Operations: Oversee procurement, logistics, inventory management, and demand forecasting to streamline operations, reduce costs, and improve efficiency. โข Inventory Management & Forecasting: Manage inventory worth PKR 300 million using advanced forecasting tools to ensure stock accuracy, optimize availability, and prevent disruptions. โข Competitive Market Positioning: Conduct product cost analysis, competitive benchmarking, and product development strategies to maintain market competitiveness and profitability. โข Team Leadership & Cross-functional Collaboration: Lead cross-functional teams in marketing, supply chain, and finance, fostering collaboration and driving seamless operations. Recruit, train, and mentor high-performing teams to achieve organizational goals. โข Supplier & Stakeholder Management: Build and maintain strong relationships with suppliers, partners, and stakeholders to ensure seamless operations. โข Financial Management & Strategy: Manage P&L, optimize cash flow, and implement dynamic pricing strategies to drive sustainable growth and profitability. Key Achievements: ๏ Increased units sold per product by 40% through strategic pricing. ๏ Reduced logistics costs by 10% in one year through optimization. ๏ Lowered COGS by 15% in 1.5 years via strategic sourcing.
Business, Strategy and General Management
*Conducted qualitative and quantitative market research to analyze trends, preferences, and future opportunities. *Performed data analysis and interpreted survey data to identify patterns, solutions, and actionable insights. *Evaluated the effectiveness of marketing programs and strategies to improve outreach efforts. *Analyzed student demographics, preferences, and needs to inform decision-making and strategic planning. *Provided hands-on support with strategy development and competitive analysis to assess future trends and market opportunities. *Collaborated on performance reporting to improve operational and marketing efficiency. Strengthened event management and public relations skills through coordination with various teams.
*Conducted an in-depth analysis of the company's marketing gaps, with a focus on identifying weaknesses in packaging design and messaging. *Researched consumer preferences and competitor trends to evaluate the impact of packaging on brand perception and sales performance. *Collaborated with cross-functional teams to develop actionable recommendations for improving packaging alignment with market demands and consumer expectations. *Designed and presented a comprehensive marketing strategy to address identified gaps, focusing on enhancing the brand's visibility and appeal. *Gained practical exposure to the FMCG industry, including branding, consumer behavior analysis, and marketing innovation.