Qaiser Bachani

About

Senior Media & Digital Transformation Executive with 25+ years of international leadership including experience across Fortune 500 companies including Mondelēz, GSK Consumer Healthcare (Haleon), P&G, Bayer Consumer Health and Unilever. Proven success in driving measurable growth and marketing efficiency through consumer and customer centric media strategies, GenAI implementation, Programmatic Buying, JBP partnerships, Consumer Data monetization, Social media and Ecommerce. Recognized for delivering double-digit media ROI growth across diverse markets in Asia, Middle East, Africa and Europe. Trusted leader of cross-cultural, high-performing teams in complex matrix environments.

Experience

• Mondelēz International (Zurich, Switzerland)
  • Consumer Experience Lead, Europe & Global Brands
    Apr 2023 - Present · 3 yrs 3 mos

  • Global Head of Digital COE and Europe Consumer Experience Lead
    Nov 2020 - Apr 2023 · 2 yrs 6 mos

• Global Digital Media Director at Bayer
  Jan 2019 - Nov 2020 · 1 yr 11 mos

• GSK (Singapore)
  • Director Media, APAC
    Jan 2018 - Dec 2018 · 1 yr

    Media and Digital lead for APAC. Also leading the Global Ad Tech Stack initiative out of Singapore.

  • Director Media, APAC, Middle East, Africa (AMA)
    May 2015 - Dec 2017 · 2 yrs 8 mos

    Part of Global Categories organization, I sit within Global Digital function which is head by Global Chief Digital Officer. Part of the Global Media Team, I oversee & manage the Media Operations and Strategy for APAC, Middle East & Africa, including China & India, based out of Singapore.

  • Director, Emerging Markets Media
    Sep 2013 - Apr 2015 · 1 yr 8 mos

    Part of Global Commercial Procurement organization, I sit within Core Business Function (CBS), overseeing & managing the Media Operations and Strategy for Asia Pacific, LATAM, China & India. Key responsibilities include: > Media Agency management > Driving Digital acceleration agenda across APL, China & India. > Implementation of high-ROI media strategies across all brands > Recommend strategies to optimize media mix to drive increased brand sales and profitability > Serving as a key Media advisor to the senior management within APL, China & India. Directly report to VP, Head of Global Media with a dotted line to VP Marketing for APL.

• Starcom MediaVest Group (7 yrs 7 mos)
  • General Manager, China - P&G Planning Team
    Jul 2012 - Sep 2013 · 1 yr 3 mos

    Running the operations of the Planning function & also overseeing the Baby Care, Oral Care, Fabric & Home Care and Fem Care businesses of P&G in the Mainland.

  • Deputy General Manager, China - P&G Planning Team
    May 2011 - Jun 2012 · 1 yr 2 mos

    Co-leading the P&G planning assignment Primary focus on overall operations and new digital offerings by Starcom on Social Media Project leader from Starcom on all corporate media-focused initiatives at P&G Senior client relationship management Reporting to MD Greater China, Team P&G In a nutshell, "Making things happen"....

  • Business Director - Team P&G China
    Sep 2008 - Apr 2011 · 2 yrs 8 mos

    Led Baby Care, Femcare & Fabric & Home Care businesses of P&G in Mainland China.

• Group Head - Buying at MediaCom
  Aug 2005 - Feb 2006 · 7 mos

  Led the team on P&G Pakistan's AOR assignment.