Denver Metropolitan Area
Go-to-market work looks very different than it did even a few years ago. The pace is faster, the systems are more interconnected, and the margin for error is smaller. I’ve spent much of my career working across CRM, marketing automation, data platforms, and product-led growth. Often this work shows up during moments of scale, transition, or integration. Those moments tend to surface the same questions. What actually matters, what is getting in the way, and what needs to change first. What I’m most interested in now is how teams make better GTM, data, and automation decisions when real-world messiness, legacy systems, and competing priorities are involved. I enjoy working across sales, marketing, customer success, and product to connect signals, simplify architectures, and bring clarity to complex environments. My focus areas tend to include: - Go-to-market systems and architecture - Customer data and signal design - AI readiness and intelligent automation - Hybrid PLG and enterprise GTM models I spend a lot of time thinking, writing, and speaking about how these pieces fit together, and where human judgment still matters most.
Partnering with executive teams across technology, media, and telecom to navigate large-scale transformation driven by shifting markets, evolving operating models, and emerging technologies. Focus areas include: - Advising on go-to-market and operating model decisions during periods of significant change - Helping teams align systems, data, and organizational structure to support new ways of working - Supporting investment and transformation initiatives where clarity, sequencing, and decision-making matter more than tooling alone
Led go-to-market systems and data architecture across sales, marketing, and customer support at a product-led SaaS company. The work focused on stabilizing and simplifying a GTM environment shaped by rapid growth, shifting priorities, and accumulated technical debt. - Owned Salesforce, marketing automation, and core GTM integrations - Simplified data flows and incomplete platform builds to improve reliability - Worked closely with sales, marketing, and CS teams to align on shared systems
Independent work focused on exploring and articulating how modern GTM systems, customer data, and automation fit together. This work helped shape my perspective on GTM architecture, signal-driven automation, and decision-making at scale.
Led marketing operations and technology during a period of rapid growth, acquisition integration, and organizational change. Focused on unifying GTM systems, data, and privacy foundations to support scale and compliance. - Consolidated go-to-market technology stacks across acquired businesses - Integrated privacy and consent data into marketing and GTM systems - Delivered major platform initiatives including attribution, reporting, and CRM consolidation
Led marketing operations and GTM integration across Slack and Salesforce during and following the Slack acquisition. Focused on aligning product-led growth with enterprise GTM systems, integrating data and consent models, and defining interim architectures across acquired brands. - Guided Slack marketing operations through post-acquisition transition - Aligned PLG signals with Salesforce’s enterprise GTM infrastructure - Defined interim-state architectures for systems, data, and privacy across platforms