San Jose, California, United States
I have worked in marketing campaigns and operations for over a decade, monitoring and maintaining multiple diverse and multi-faceted systems and related integrations, which require a mastery of the programs at every level. I thrive at implementing best practices, guides, testing, and QA to ensure consistent outcomes and meeting stated goals. I see myself as a detail-oriented steward for the campaigns I am involved with while remaining innovative, adaptable and creative in order to problem solve whatever comes my way.
● Serve as the Americas lead for Citrix’s Global Demand Center team (US, Canada, and Latin America) using an Agile framework and a combination of Jira and Podio to manage tickets. ● Partner with cross-functional teams to strategize, build, test/QA, and launch email marketing campaigns in Marketo. On a smaller scale certain operational campaigns are built in SendGrid. ● Create / review program and tactic codes in Salesforce, determine appropriate audience segments based on campaign content and goals, slot campaigns into our global send calendar, and identify opportunities to run A/B tests. ● Analyze campaign results and lead monthly meetings with Americas stakeholders to review metrics, highlight top performing campaigns, summarize A/B testing results, and strategize approach for upcoming priorities. ● Participate in weekly audience meetings with global campaign specialists to drive effective database segmentation. Review what filters are being used in our smart lists, how static lists are incorporated, and general best practices (CAN-SPAM, CASL, GDPR, and CCPA). ● Create and maintain A/B testing library for global organization which tracks test type, variables used, results, and final observations/recommendations. ● Serve as admin for Knak, a third-party platform used to build emails outside of Marketo. Based on the analysis and recommendations made by our team, I use this tool to edit our email templates and optimize results. I also host regular meetings with the Knak team to stay ahead of any updates to the platform itself. ● Assist our global team with third-party lead imports into Marketo / Salesforce using Integrate
● Oversee all marketing communications coming out of Marketo for Mitel’s UCaaS division, including end-customer and partner-facing communications worldwide. ● Coordinate and review incoming work requests from global teams to ensure all emails adhere to company template, email best practices, and distribution list formatting. ● Work with the creative team to craft new and audit existing templates and use HTML knowledge to adapt them for a wide array of special cases as needed. ● Set up and maintain API integrations with our UCaaS vendors ● Manage lead lifecycle for UCaaS division and make sure that the leads generated from our campaigns are successfully synced to Salesforce. This also includes setting up campaign codes within Salesforce to be used by our sales team. ● Generate and present regular reports on key campaign metrics to stakeholders and move quickly on any actionable items as well as monitor activity in Marketo to ensure we are not overcommunicating to our audiences
Assist in organization of global partner and employee-facing communication plans for product launches, program updates, newsletters, events, etc. Execute partner and internal employee communications via blog (Google Blogger), Outlook, and Hubspot Create and maintain partner email and internal employee email distribution lists that can be customized by partner type or geographic region using Hubspot and Salesforce.com Assist webmaster with Partner Site and Support Site maintenance (HTML and PHP) Use information gathered from various teams to build new pages for the Partner Site and Support Site that adhere to a tiered partner system Create/edit Partner-facing documentation for Channel Programs team including handbooks, quick reference guides, user guides, etc. Coordinate team schedules to facilitate meetings, webinars, and conference calls Support IT team by completing projects in their Helpdesk queue (Numara Track-It!)