Breda-Tilburg Area
I help enterprise software and SaaS companies scale revenue across EMEA by building structured, high-performing sales organizations and partner ecosystems. With 15+ years of experience in B2B enterprise software sales (SaaS), I specialize in sales leadership, go-to-market (GTM) strategy, sales operations, enablement, and channel partnerships. My focus is on creating predictable revenue growth by aligning sales, marketing, and customer success. Key experience includes: * Scaling revenue across EMEA markets * Building and leading high-performing sales teams * Developing channel partner ecosystems and strategic alliances * Driving new market entry and international expansion * Managing complex enterprise sales cycles and multi-stakeholder deals * Improving sales processes, forecasting, and pipeline management I have successfully built markets from zero, established international partner networks, and delivered consistent pipeline and revenue growth in competitive environments. My approach is analytical and data-driven, combining structured processes with hands-on execution to deliver scalable results. Keywords: Enterprise Software | SaaS | Sales Leadership | VP Sales | Head of Sales | Revenue Growth | GTM Strategy | EMEA | Channel Partnerships | Business Development | Sales Operations | Enablement | Market Expansion
Established European market presence from zero for US-based digital signage solutions provider (hardware, CMS (SaaS) software, and device management). Sole representative on the ground, leading dual mandate: direct enterprise sales across retail, hospitality, and corporate sectors while building scalable partner network across Northern Europe (Benelux, DACH, France & Nordics). Key Achievements: โข ๐๐๐ถ๐น๐ ๐๐๐ฟ๐ผ๐ฝ๐ฒ๐ฎ๐ป ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐ ๐ณ๐ฟ๐ผ๐บ ๐๐ฒ๐ฟ๐ผ: Sole representative establishing complete go-to-market infrastructure across Benelux, DACH, and Nordics - direct sales, partner network (20+ distributors/resellers recruited within 2 years), regional marketing, and trade show strategy โข ๐๐ป๐๐ฒ๐ฟ๐ฝ๐ฟ๐ถ๐๐ฒ ๐๐ถ๐ป๐ ๐ฎ๐ฐ๐ฟ๐ผ๐๐ ๐๐ฒ๐ฟ๐๐ถ๐ฐ๐ฎ๐น๐: Closed high-profile accounts including Royal Unibrew (Denmark), YER Executive Recruitment (Netherlands), Boards 'n More/DuoTone retail chain, and DHL innovation centers (Germany, Dubai, Chicago); managed deal range from $3K pilots to six-figure multi-year contracts โข ๐ฆ๐ฎ๐น๐ฒ๐ ๐ผ๐ฝ๐ฒ๐ฟ๐ฎ๐๐ถ๐ผ๐ป๐ ๐๐ฟ๐ฎ๐ป๐๐ณ๐ผ๐ฟ๐บ๐ฎ๐๐ถ๐ผ๐ป: Led CRM selection and HubSpot implementation, building reporting framework that transformed management from intuition-based to data-driven; developed trade show ROI analytics adopted company-wide including US headquarters โข ๐ฆ๐๐ฟ๐ฎ๐๐ฒ๐ด๐ถ๐ฐ ๐ฝ๐ฎ๐ฟ๐๐ป๐ฒ๐ฟ๐๐ต๐ถ๐ฝ ๐๐๐ฟ๐๐ฐ๐๐๐ฟ๐ถ๐ป๐ด: Negotiated joint showroom with Visplay/Vitra and barter-based trade show participation (Netherlands, Germany, Austria), minimizing market entry costs while maximizing pipeline generation
Led commercial operations for global AV systems integrator providing B2B videoconferencing solutions, SaaS-software and complex AV system design across corporate, public sector, and education markets. Member of Dutch management team overseeing โฌ50M+ P&L and ~180 FTE organization. Leadership Scope: Directed Sales, Sales Support, Marketing, and Bid Management functions (28 FTE: 7 direct reports, 21 indirect reports). Key Achievements: โข ๐๐ป๐๐ฒ๐ฟ๐ฝ๐ฟ๐ถ๐๐ฒ ๐ฐ๐น๐ถ๐ฒ๐ป๐ ๐ฎ๐ฐ๐พ๐๐ถ๐๐ถ๐๐ถ๐ผ๐ป: Secured high-profile accounts including Booking.com, Deloitte, and multiple university systems, establishing Kinly as preferred visual collaboration partner across corporate, education, and public sectors โข ๐ฆ๐ฎ๐น๐ฒ๐ ๐ผ๐ฝ๐ฒ๐ฟ๐ฎ๐๐ถ๐ผ๐ป๐ ๐๐ฟ๐ฎ๐ป๐๐ณ๐ผ๐ฟ๐บ๐ฎ๐๐ถ๐ผ๐ป: Led HubSpot CRM implementation, restructured sales support organization, and established dedicated bid management team; enhanced team capabilities with consultative selling expertise, reducing lead-to-cash cycle time โข ๐๐ผ๐บ๐บ๐ฒ๐ฟ๐ฐ๐ถ๐ฎ๐น ๐น๐ฒ๐ฎ๐ฑ๐ฒ๐ฟ๐๐ต๐ถ๐ฝ: Directed 28-person organization (7 direct, 21 indirect reports) across sales, marketing, and bid management as part of senior management team responsible for โฌ50M+ P&L in rapidly evolving unified communications market
Drove enterprise SaaS sales for Oracle Customer Experience (CX) Cloud suite, holistic solution spanning CRM, Sales, Marketing, Service, E-commerce, and CPQ, serving strategic accounts in Automotive, Retail, and Utilities verticals. Key Achievements: โข ๐๐ป๐๐ฒ๐ฟ๐ฝ๐ฟ๐ถ๐๐ฒ ๐ฑ๐ฒ๐ฎ๐น ๐ฒ๐ ๐ฐ๐ฒ๐น๐น๐ฒ๐ป๐ฐ๐ฒ: Managed strategic accounts including Mercedes-Benz and Essent; closed company's largest CX deal (โฌ1.7M) and maintained average deal size of โฌ150K across complex, multi-module SaaS implementations โข ๐๐ฟ๐ฎ๐ป๐ฑ ๐ฝ๐ผ๐ฟ๐๐ณ๐ผ๐น๐ถ๐ผ ๐๐ถ๐ป๐: Secured and expanded major accounts including Mercedes-Benz, Essent, Teleperformance, and Praxis, positioning Oracle CX as enterprise standard for customer experience transformation โข ๐ง๐ผ๐ฝ ๐ฝ๐ฒ๐ฟ๐ณ๐ผ๐ฟ๐บ๐ฒ๐ฟ ๐ฟ๐ฒ๐ฐ๐ผ๐ด๐ป๐ถ๐๐ถ๐ผ๐ป: Acknowledged as top performer FY2017 & FY2019; progressed from individual contributor to interim team lead role, demonstrating both personal sales excellence and leadership capability โข ๐ฃ๐ฎ๐ฟ๐๐ป๐ฒ๐ฟ ๐ฒ๐ฐ๐ผ๐๐๐๐๐ฒ๐บ ๐ฐ๐ผ๐น๐น๐ฎ๐ฏ๐ผ๐ฟ๐ฎ๐๐ถ๐ผ๐ป: Orchestrated deals with systems integrators and implementation partners to deliver comprehensive CX transformation solutions across sales, marketing, service, and e-commerce functions
Drove enterprise sales for customer experience and contact center solutions across Benelux and European markets. Managed cross-functional team including sales engineer, project manager, and trainer. Key Achievements: โข Secured strategic enterprise accounts including Teleperformance, positioning NICE as preferred customer experience optimization platform โข Led regional sales strategy with regular cross-market collaboration across Amsterdam, London, and Paris teams to drive unified European go-to-market approach
Als interim professional help ik organisaties om hun salesprestaties structureel te verbeteren en groeipotentieel beter te benutten. Ik richt me op het optimaliseren van salesprocessen, het efficiรซnter inzetten van CRM-systemen en het verkorten van doorlooptijden. Ik word ingezet bij vraagstukken zoals: Het stroomlijnen en professionaliseren van salesprocessen Het verbeteren van conversie en pipeline management Het effectiever inrichten en benutten van CRM-systemen Het identificeren en wegnemen van knelpunten in commerciรซle processen Het verkorten van de sales cycle en verhogen van voorspelbaarheid Met een pragmatische en resultaatgerichte aanpak zorg ik voor directe impact รฉn duurzame verbeteringen binnen teams en processen. Beschikbaar voor interim opdrachten en consultancy.