Patricia Urbez

Directora General de Sector Público, Defensa y Seguridad Nacional Fujitsu España

Madrid, Community of Madrid, Spain

About

Professional profile »Skills: Business Development & Strategy, (innovation, big deals, P&L growth plans, client intimacy - CxO, new logos, fertilization,…), Portfolio Management (market trends, global offering generation and sales enablement, operation and organization), People Management (in terms of resource management, networking, motivation, leadership, team efficiency & productivity). Influence, leadership, authority & autonomy. »Sector Skills: Deep knowledge of the Public, Healthcare and Transport Market: UE regulation, procedures and trends; new collaboration models (PPP)… Technical outlook: focus in the state of the art cloud, big data, mobility or social collaboration technologies. »Competencies: Result oriented (Client & Profitability Focus), Social (communication, people focus team working). Dynamic, pragmatic & flexible, able to deal with complex settings. Used to work under pressure especially in multicultural environments.

Experience

  • Consejera Independiente at Enagás
    Apr 2019 - Present · 7 yrs 4 mos

  • Fujitsu Spain (12 yrs 2 mos)
    • Directora General de Sector Público, Defensa y Seguridad Nacional
      Apr 2019 - Present · 7 yrs 4 mos

      Market leader responsible for the full ICT portfolio overall sales activity for all Spanish Public Sector institutions and bodies including four vertical areas: Defense, Homeland Security, Healthcare and Justice. Excom Member leading digital transformation at this customer segment.

    • Head of Strategic Markets
      Apr 2017 - Mar 2019 · 2 yrs

      Market leader responsible for the full ICT portfolio overall sales activity for a customer strategic segment composed by the main Spanish Public Sector institutions and a number of large enterprises mostly belonging to IBEX 35 index. My mission is to help Fujitsu customers to drive their digital transformation challenge, so they can build a safer, more creative and more prosperous future for Spain, by making adding-value Fujitsu solutions fit perfectly to Fujitsu customers' business needs and sustainable new business models required by the new digital economy.

    • Head of Public Sector and Corporate Accounts
      Jun 2014 - Mar 2017 · 2 yrs 10 mos

      Reporting to Fujitsu TS Spain CEO - Spain Excom member. Market leader responsible for the overall sales activity (solutions, services and products) for the Public Sector and Corporate Accounts, comprising the latter all non IBEX 35 Spanish companies. Responsibility over approx. 130 Mio€ ER, representing more than 40% of the total Fujitsu ER in Spain. Special focus on maximizing the adding value of the Fujitsu end to end portfolio, including the verticalization of Fujitsu solutions to fit perfectly to current customer business needs and reaching to sustainable new business models required by the new digital economy.

  • Atos International (5 yrs 6 mos)
    • VP Head of Public Sector, Healthcare and Transport Vertical Portfolio -
      Jul 2011 - May 2014 · 2 yrs 11 mos

      Reporting to PHT Global Market leader, (excom member). »Global PHT portfolio nourishes the whole Atos Local PHT structure. Operational network includes 42 countries all over the world, structured in 11 Geographical Business Units; counting on more than 250 sales and account executive FTE’s. Global PHT market targets represent a 26% of the total Atos business worldwide: 2,4 Bio€ of turnover (TCV) and 2,2 Bio€ of external revenue (ER) »Direct link to the country sales structures to enable and leverage the global PHT offering push portfolio, with strong impact in pipe building and results achievements. Team management and supervision for individual targets. Plan for Growth in different GBUs. »Big deal opportunities joint supervision with local teams and global Atos structure. »Responsible to manage necessary global PHT supply/go-to-market partnerships/alliances with strategic companies as Microsoft, Oracle, SAP, VMWare or EMC. »Truly global vertical portfolio readiness cross service line and all around all the Geographical Business Units (GBU). »Industry Analyst Representative briefing coordinator for GPHT (Gartner, IDC, Nelson Hall, etc.). Co-accountable with Global Marketing to deliver Atos PHT marketing campaigns

    • Market Business Development and Sales Director
      Jan 2010 - Jul 2011 · 1 yr 7 mos

      Reporting to SVP Head of Iberia PHT Market (Atos Iberia excom member). »Business Development Director for public administration - responsible for the global commercial activity (business consulting, system integration and outsourcing service lines) for the Public Sector, approx. 70 Mio€ TCV, 65 Mio€ ER, supervising a 20 sales people workforce. »Special focus in High Technological Transactional Solutions, defining and pushing Public-Private Partnerships. Full delivery executed by more than 500 Atos FTE’s linked to the different service lines (consulting, system integration, managed services, and bpo). »Big deals sales management. Large accounts tracking at local and international levels. Launch of partnerships and “imaginative” models of collaboration for a competitive concurrence.

    • Public Administration Consulting Director
      Dec 2008 - Jan 2010 · 1 yr 2 mos

      Reporting to VP Head of Consulting Iberia (Atos Iberia excom member) »Liability on sales and delivery of a shared 15 Mio€ OE budget (full global portfolio) and in particular of 2 Mio€ OE budget (business consulting services quote). Supervision of 50 people 2-level team. »Development of the consulting portfolio regarding public policies and political programs management. Responsible for the definition of the company strategy and portfolio according to market needs and internal capabilities. In particular, responsible for the lines of service of a) public management programs and policies, b) citizen service, c) civil servant management, d) administrative procurement, e) education, f) IT strategy for the Public Sector g) labor, and h) tax management. »Alliances and partnership joint GTMs

  • Senior Manager for Public Administration at everis
    Feb 2004 - Dec 2008 · 4 yrs 11 mos

    Reporting to Public Sector everis market leader »Business development manager for the "Labor market" for the overall everis group, with a turnover of approx. € 4Mio, reporting to the head of the Public Sector business unit. Coordination of more than 20 people including the labor core business group + approx. 50 people linked to different projects in customers like the department of Labor of Regional Government of Navarra, Xunta de Galicia, Junta de Andalucía, Madrid Regional Government, Iles Balears, Valencia, INEM (National Ministry of Labor), etc. »Business advisor for the General Manager of red.es, (entity belonging to the Ministry of Industry), involved in various initiatives such as the DVB-T, tele-centres, services ROI auditing, etc. »Definition of the overall strategy and business model for the Expo 2008 virtual guides, together with the Zaragoza City Hall. Citizen service model and business plan.

  • Logistics Project Manager at Mercedes-Benz AG
    Mar 2002 - Feb 2004 · 2 yrs

    Daimler Chrysler Solution Center Transformation leader for SAP reengineering. Business processes Reengineering for Wholesale and Warranty for Mitsubishi Passenger Cars, Mercedes Benz Passenger Cars & Commercial Vehicles as well as for Smart, creating a European framework to be roll-out subsequently all along MB. Evaluation of an integration model for the spare parts process. DRM (Dealer Relationship Management) system functionality definition. Pilot done in Germany (Stuttgart), in coordination with MMCE (Mitsubishi Corporate Europe). Framework supported by the SAP Automotive vertical solution (VMS + WTY). Add-on based on the billing (WISE) module. Multidisciplinary & multicultural team management (+100 people).