Gurugram, Haryana, India
Marketing Professional with versatile experience of channel management to customer segmentations , catering the mass market as well as select clientage.Business development by means of process reengineering, low cost sourcing modules and increase penetration in new territories. Specialties: Process Reengineering, Channel Management, Business development Business Expertise: Developing business models/platforms, identifying and developing alternate business avenues
1. Head – Savings Account Loyalty Program: MySavings Rewards (August’12 till date) Job responsibility: · Roll out of the 1st loyalty program on Savings account transactions by any Indian bank · Collaboration with various departments and products across bank for offering higher value based preposition to customers · Direct to customer communication encompassing the customer life cycle · Increasing program penetration on new acquisition as well as existing base · Leveraging on vast network of our loyalty partner PAYBACK’s coalition partners · Increasing the spends/transactions per customers, hence earn opportunities per customer Key Achievements · Successful role out of the program · Integration of the program at all relevant customer touch points · MySavings Rewards won the award for “Best loyalty program in the banking sector’ in the Loyalty Summit held by AIMIA · 16% increase in number of customers getting attached to the program
· Enabling branches for enhance business · Progressively shifting the portfolio to granular and longer tenure deposits · Customer retention program . Customer segmentation and bucketing · Reward and recognition platform for sourcing teams · Portfolio profiling and tracking: Behavioral & transactional aspect · Potential customer identification & business generation · Alternate business model development · Customized campaigns to reach potential customers
Managing team of 10 Product Managers across the country Conceptualization to implementation of new product / features for business enhancement Laying down processes for efficient business operations Campaigns for increasing penetration levels Spread heading cross sell initiatives for increasing business Generation of newer options of business Vendor & Logistic Management Managing new product launches across the country Business data management & accounts payable Procure to Pay process management Key Achievements Product launches for 5% product across 5 cities Creation of new variants of business loan – Power Loans & Term Loans 1st Cross Sell campaign with current account holders Business Generation from Phone Banking Team Conceptualization of the name Smart Business Loans – Quick, Convenient, Collateral Free
· June to September--- Handled entire Delhi region with one field executive. · Assisting dealers in achieving target and increasing their clients · Organize consumer campaigns · Promotional Campaigns or Tie Ups assisting in selling Motorcycles. · Logistics planning for the respective Area’s Of Operation · Dealer handling · Compilation of sales statistics. · Market trend analysis for feedback to the district office (Head Office)