Pui Yee Lim

Digital Transformation | Social Impact

Singapore, Singapore

About

Should I buy two boxes of blueberries at $5.95 from FairPrice? Study Economics after doing STEM in college? Intern in Hong Kong or go on exchange in Denmark? Should I even write this on LinkedIn… or leave it empty? These are just some of the questions I’ve pondered, and still do. Beyond the little things, I’m deeply interested in how people make decisions. From choosing dinner to choosing which mortgage to get, I’m fascinated by the reasoning (and sometimes the lack of it). Over the years, I’ve picked up some tools, from running regressions to applying theories, to better understand these choices. I’ve also learned that biases sneak into our decisions more often than we think. There are endless decisions and infinite ways to understand them. I’m just here, still learning. This might not be your usual professional summary, but if it sparks your curiosity, feel free to "choose" to connect :>

Experience

  • Business Analyst at Shearwater Asia
    Aug 2025 - Present · 11 mos

  • Director of Marketing at Social Impact Catalyst
    Jun 2025 - Present · 1 yr 1 mo

  • Finance Intern at Arkema
    May 2024 - Oct 2024 · 6 mos

  • Business Development Intern at RaSpect Intelligence Inspection Limited
    Aug 2023 - Jan 2024 · 6 mos

    Overseas Entrepreneurship Programme (OEP)

  • Behavioral Economics Research Assistant at Nanyang Technological University Singapore
    Jan 2022 - Mar 2023 · 1 yr 3 mos